You’re a smart business owner.
You keep up to date with the latest trends.
You really like the whole customer feedback idea, and maybe you’ve heard about Net Promoter but you’re just too small for it to be useful, aren’t you?
Maybe you think that as a B2B company, you don’t have enough customers to make the data collection useful.
Don’t be so sure. Customer feedback of all types and NPS, in particular, can be used effectively in businesses of all sizes, including small and medium B2B businesses.
Here are your four steps to customer feedback success for small or medium B2B organizations. [Read more…]