About Us

Head-quartered in Sydney, Australia, Genroe has been helping companies better understand and generate higher value from their customers since 2002.

A wide range of B2B organisations, including MYOB, Iron Mountain,  simPro and others have used Genroe’s marketing, sales, customer retention, Net Promoter Score and customer feedback expertise maximize growth in profitability and revenue.

We help you generate business value through the customer experience; from your customer’s first marketing engagement, to sales enablement and ongoing customer loyalty.

 

We deliver the following services

Marketing Engagement: collect and convert more sales leads

  • Attract more sales leads via paid and unpaid channels
  • Maximise the conversion of leads into prospects ready for your sales team

Sales enablement: dramatically improve sales team efficiency

  • Create highly efficient sales teams actively managing their business pipelines using structure, automation and data integration

Customer Feedback and Net Promoter Score®

  • Deeply and factually understand what customers like and dislike about your business.
  • Drive change to eliminate dislikes, lift customer retention and lower business costs.

How we are different

Strategy + Implementation

At Genroe, we create practical strategies for you and then coach your staff in their successful implementation. We believe that the best strategy in the world is worthless without effective implementation.

Integrated Approach

We are experienced in the customer-facing areas of business, including sales, marketing, customer service and back office. To maximize results and minimize implementation problems, we develop programs that can be implemented across multiple business silos and in your business.

Practical Business Experience – Not Just Fancy Theories

Genroe consultants have many years of operational management experience, allowing us to successfully implement strategies, not just design them.

Customer Testimonials

Don’t just believe what we say: hear first hand what our customer value most in our services you can review our extensive list of case studies and customer testimonials.

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