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Case studies in Net Promoter Score, Business Growth, Marketing and Customer Feedback.
In just three years Zip Water UK dramatically lifted their NPS from +2 to +73 by driving customer experience culture and relentlessly finding and correcting root cause issues for their customers.
In this case study we examine the reproducible steps and approaches they took to drive that change.
We break down the best way to create a scalable B2B lead generation process using LinkedIn.
Includes two case studies on what can be achieved.
This is the exact same process we used to generate ongoing streams of leads for a client, a mature B2B SaaS vendor in a highly competitive niche, for just $16.76 per lead.
Iron Mountain doubled their NPS survey response rates with two simple changes to their survey invite.
In doing so they increased internal confidence in their analysis and internal engagement with the feedback process overall.
Manheim has excelled in driving positive business improvement based on the insights uncovered from their NPS data.
In just 18 months they have implemented 67 separate business improvement projects and have another 43 in progress. That’s 110 projects in just 18 months!
Demonstrating the success of the Net Promoter Score methodology to skeptical senior management can sometimes be difficult.
This is a summary of NPS case of case studies and references that are public domain to provide business case support for new projects.
Analysis of Net Promoter Score® data at, then client, nib health funds, indicates that NPS is almost three times more sensitive at predicting customer churn than customer satisfaction. In addition, Detractors are 1.5 times more likely to terminate than Promoters.
The idea of openly and transparently sharing live customer feedback often causes concern at all levels of the organisation.
However, implemented sensibly, complete transparency of customer feedback can be a key plank in the success of your transactional customer feedback process.
In this post two clients examine what you need to do to ensure success when sharing this information.
Carlson Restaurants operate some 900 restaurants globally and over the last few years have driven immense value from the Net Promoter process in the US. You may not immediately know the Carlson name but if you live in or have visited the US you will probably have spent time in one of their well-known TGI Fridays locations, I know I have.
Their Vice President Business Planning at Carlson Restaurants Worldwide sat down with me to discuss how the organization has driven success in its business with the Net Promoter approach.
One year after the implementation of their Net Promotor Program, WKAP has changed the way they do business for the better, with a clear positive impact on employee interactions, customer satisfaction, and product development.
In this video, Wolters Kluwer Asia Pacific staff, including the CFO/COO, discuss the links they have uncovered between Net Promoter Score data and key business metrics.
In this video, Wolters Kluwer Asia Pacific staff, including the CFO/COO, discuss the links they have uncovered between Net Promoter Score data and key business metrics.
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