Genroe is a B2B content marketing agency delivering strategy, content creation and conversion services to capture active sales prospects.
Our speciality is complex, high-value products and services.
A great content strategy ensures only targeted content is created and no effort is wasted.
Crafting Buyer Personas to ensure your content resonates with key decision makers.
Documenting the Buyers Journey to ensure your content hits the mark as prospects investigate and purchase.
Identifying and prioritising the keywords your content needs to target to be found by prospects.
Real results we achieved for a mature Australian SaaS vendor in a highly competitive market space:
Our content creation services generate the right content for Buyer Persona and Journey step.
We produce a wide variety of content types:
We specialise in writing content for highly technical industries including: IT services, software, engineering and related disciplines.
We don’t turn your in-house subject matter experts into writers.
Instead we interview them and then convert their knowledge into appropriate and effective content.
This frees them to focus on their expertise and allows you to demonstrate authority in your market.
Deploying content to attract visitors, capture prospects and nurture leads into sales.
Ensuring the behind the scenes elements of your website are optimised for consumption and ranking by Google.
One small technical glitch can crush the visibility of your content.
Get your: Free Website Technical SEO Audit
Deploying content through the right social media channels for your buyer personas to build profile and directly capture leads.
See our B2B PPC management services.
Website visitors are nice but customers pay the bills.
We use content to convert anonymous website visitors into known prospects and push them into your sales process.
Ensuring your website ranks at or near the top of the search engine results when people search for your services or expertise.
Using email marketing and marketing automation to execute lead nurture and conversion paths 24 hours a day, 7 days a week.
Surfacing leads when sales needs to become involved.
Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with
The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track.
I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”.
Let’s chat about your business and what you’re looking to achieve in terms of leads for your sales team.
Just honest to goodness advice.