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We are an Australian B2B content marketing agency who help SME organisations identify and capture new prospects through writing and deploying the right content, at the right time, in the right place, to the right buyers.
Fortunately, content marketing success is science, not luck or black magic, and you will be successful if you apply the science.
We are content marketing experts and have been testing the science for 20 years.
We apply our knowledge of online content marketing to drive your sales.
Every company needs effective digital marketing and our content marketing services have you covered from strategy to production and execution.
A great content strategy ensures only targeted content is created and no effort is wasted.
Crafting Buyer Personas to ensure your content resonates with key decision makers.
Documenting the Buyers Journey to ensure your content hits the mark as prospects investigate and purchase.
Identifying and prioritising the keywords your content needs to target to be found by prospects.
Creating content appropriate for each Buyer Persona and Journey step.
We produce a wide variety of content types:
We specialise in writing content for highly technical industries including: IT services, software, engineering and related disciplines.
We don’t turn your in-house subject matter experts into writers.
Instead we interview them and then convert their knowledge into appropriate and effective content.
This frees them to focus on their expertise and allows you to demonstrate authority in your market.
Deploying content to attract visitors, capture prospects and nurture leads into sales.
Ensuring the behind the scenes elements of your website are optimised for consumption and ranking by Google.
One small technical glitch can crush the visibility of your content.
Deploying content through the right social media channels for your buyer personas to build profile and directly capture leads/
Website visitors are nice but customers pay the bills.
We use content and convert anonymous website visitors to known prospects and push them into your sales process.
Ensuring your website ranks at or near the top of the search engine results when people search for your services or expertise.
Using email marketing and marketing automation to execute lead nurture and conversion paths 24 hours a day, 7 days a week.
Surfacing leads when sales needs to become involved.
7s If you’ve ever written a technical B2B blog post and wondered why no one reads it, don’t be disheartened. Technical blogging help is atRead “7 Simple Steps for Technical Blogging That Ranks”
50s B2B tech SEO is no easy subject. It’s specific and therefore, a little trickier than your typical to B2B Search Engine Optimisation .Read “Step-by-Step B2B Tech SEO that Captures your Audience”