B2B Content Marketing Services

We’re an Australian B2B content marketing agency who help SME organisations identify and capture new prospects through writing and deploying the right content, at the right time, in the right place, to the right buyers.

Content Marketing Results

Real results we achieved for a mature Australian SaaS vendor in a highly competitive market space:

+315% in organic traffic in 6 months


+360% Organic (free) lead volume in 6 months

content marketing lead growth

Content Marketing Strategy

A great content strategy ensures only targeted content is created and no effort is wasted.

Buyer Personas

Crafting Buyer Personas to ensure your content resonates with key decision makers.

Buyer Journeys

Documenting the Buyers Journey to ensure your content hits the mark as prospects investigate and purchase.

Keyword Discovery

Identifying and prioritising the keywords your content needs to target to be found by prospects.

b2b lead generation and prospecting

Content Marketing Production

Creating content appropriate for each Buyer Persona and Journey step.

Content Types We Deliver

We produce a wide variety of content types:

  • Blogs and website copy
  • Whitepapers and e-books
  • Calls to Action and visitor conversion
  • Case Studies
  • Email Lead nurturing and conversion campaigns
  • Email marketing campaigns
  • Newsletters
  • Social media posts and content
  • Infographics and shareable images

Specialising in Highly Technical Industries

We specialise in writing content for highly technical industries including: IT services, software, engineering and related disciplines.

We don’t turn your in-house subject matter experts into writers.

Instead we interview them and then convert their knowledge into appropriate and effective content.

This frees them to focus on their expertise and allows you to demonstrate authority in your market.

Content Marketing Execution

Deploying  content to attract visitors, capture prospects and nurture leads into sales.

Technical SEO

Ensuring the behind the scenes elements of your website are optimised for consumption and ranking by Google.

One small technical glitch can crush the visibility of your content.

Get your: Free Website Technical SEO Audit

Social Media Campaigns (Paid and Unpaid)

Deploying content through the right social media channels for your buyer personas to build profile and directly capture leads.

See our B2B PPC management services.

Visitor to Prospect Conversion

Website visitors are nice but customers pay the bills.

We use content to convert anonymous website visitors into known prospects and push them into your sales process.

Attracting Website Visitors

Ensuring your website ranks at or near the top of the search engine results when people search for your services or expertise. 

Lead Nurturing

Using email marketing and marketing automation to execute lead nurture and conversion paths 24 hours a day, 7 days a week.

Surfacing leads when sales needs to become involved.

Russell Evans

A combination of street smarts as well as just an academic understanding of what NPS is all about. Genroe are passionate about it. Read more “Russell Evans”

Bernice McLeod

Every change that we want, or any idea that we have, we can talk to Genroe and they will make it happen or do something to make it happen to the same effect. Read more “Bernice McLeod”

David Schekoske

Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with Read more “David Schekoske”

Mark Burgess

The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track. Read more “Mark Burgess”

Joanna Thomas

Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers. Read more “Joanna Thomas”

Peter Perla

If you are passionate about delivering a best in class customer experience then unreservedly, I recommend you partner with Genroe and CustomerGauge. Read more “Peter Perla”

Craig Scowen

[Genroe] have provided a sound platform for Wolters Kluwer to develop a world class customer experience program, the project is already delivering results and we fully expect this to continue into the future. Read more “Craig Scowen”

Michael Bray

Michael Bray

Genroe’s ability to be hands on with all areas of our business, guide each area of our business through the steps of introducing NPS into our BAU through outstanding communication, was their greatest strength. Read more “Michael Bray”

Renee Farnham

Genroe, has added value to our business by truly seeking to understand our needs and providing us with tangible practical solutions – always! Read more “Renee Farnham”

John Moss

So, for me, it’s around the continued relationship and drive to improve our client loyalty, and just the sheer knowledge and experience in the Genroe team. Read more “John Moss”

Michael McGough

I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”. Read more “Michael McGough”

Jeff McLean

I know one of the Managing Directors, who is in his late 50s, said when we put CustomerGauge in his business: it’s the single most transformational thing he’s ever seen in his 30 years in leadership. Read more “Jeff McLean”

Sam Riley

They stay there, they understand the business and then we get the benefit of all of their experience and they are specialist. Read more “Sam Riley”

Angela Jones-Blayney

Reports produced by Genroe are of superior quality enabling the business to critically analyse its position to ensure decision making is sound and based on best practice data. Read more “Angela Jones-Blayney”

Content Marketing Blog Posts

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