B2B Paid Advertising
Generates Leads Now!
B2B PPC Advertising is Different to B2C PPC Advertising
In B2C world it’s common to search for “red shoes”, click through to a catalogue page and make a purchase.
But this almost never happens in the B2B sales process due to the longer and more detailed sales cycles involved.
So while B2B social and google paid advertising can work very well, it needs to be tuned and adapted.
We are a B2B PPC agency and specialise in generating good quality leads that can be nurtured and/or handed off your sales team.
LinkedIn PPC Agency Services
LinkedIn is of course THE global business social network and so it’s natural to consider using LinkedIn advertising in your business.
And so you should.
It can be used very effectively to generate brand visibility and directly generate leads.
LinkedIn allows you to target the right buyer personas at the right companies quickly and easily. If you do it right, every lead you collect will be pre-qualified.
We provide LinkedIn advertising campaign strategy, creative and landing page design, execution and management services.
- LinkedIn Advertising: Direct Lead Gen Campaigns
- LinkedIn InMail Campaigns: Target key decision makers
- LinkedIn Branding Campaigns: Seen by the right people
Facebook PPC Agency Services
- Facebook Advertising: Direct Lead Gen Campaigns
- Post Boost Campaigns: Target key decision makers
- Facebook Branding Campaigns: Be seen by the right people
But Facebook is personal social network – there’s no point running B2B advertising there.
Or is there!?!
Business people are, of course, also people and Facebook has lots of members who are people.
Facebook can be a great place for direct lead generation and brand building. It’s also substantially cheaper per lead than LinkedIn.
You have to be more selective on which leads you pursue but that’s why we use lead scoring techniques and automate with tools like HubSpot.
We provide Facebook advertising campaign strategy, creative and landing page design, execution and management services.
Google Ads Agency Services
Google Ads is of course the oldest and best known of the Pay Per Click advertising services.
It allows you to target people with ads as they are literally searching for what you sell.
But it doesn’t allow you to target the right person or company.
As noted you’re not likely to sell to them immediately. In B2B sales you should be targeting the top end of the funnel and nurturing them into conversion.
We provide Google Ads campaign strategy, creative and landing page design, execution and management services.
- Google PPC Advertising: Pay per click Campaigns
- Google Ads: Targeting the buyer journey
- Re-marketing Campaigns: Targeting visitors to your site
Angela Jones-Blayney
Reports produced by Genroe are of superior quality enabling the business to critically analyse its position to ensure decision making is sound and based on best practice data. Adam Ramshaw from Genroe was engaged by the City of Ryde to survey customer satisfaction levels of our new Ryde Planning and Business Centre. Adam has consistently provided us with a high level of expertise and excellent customer service. Whenever we have required assistance with the development of urgent reports, Adam’s response has always been prompt and extremely professional. Reports produced by Genroe are of superior quality enabling the business to critically analyse its position to ensure decision making is sound and based on best practice data. I have no hesitation recommending Genroe to other business colleagues. Read more “Angela Jones-Blayney”
Russell Evans
A combination of street smarts as well as just an academic understanding of what NPS is all about. Genroe are passionate about it. So I came across Genroe about 6 months before I joined Wolters Kluwer. I meet up with Adam and I guess from that point all the way through to now, five and a half years later I have been impressed with the pragmatic approach of Genroe. A combination of street smarts as well as just an academic understanding of what NPS is all about. Genroe are passionate about it. They live and breathe it and they can share case studies. We have learnt along the way. We think we have also shared some of our learnings back with Genroe. I think it’s that pragmatic approach. Being able to be flexible and working with a product like CustomerGauge and helping to fine tune that into an organisation like ours. So rather than one model fits all, really tailoring it to make sure that we got the best out of the program and continue to learn along the way. Read more “Russell Evans”
John Moss
So, for me, it’s around the continued relationship and drive to improve our client loyalty, and just the sheer knowledge and experience in the Genroe team. We obviously went through the process trying to evaluate the various competing vendors to provide the services. We liked Genroe because we felt the approach was right for us. We felt it was a good match culturally between the two organisations. And we felt they knew what they were talking about. And so it very much comes down to the individuals that you work with. We had a very engaging process. We got the outcomes we were looking for. We got implemented very quickly. And the relationship has continued over the last 12 months, to ensure that we keep being sort of pushed and prodded to learn more about our client loyalty, and to drive change. So, for me, it’s around the continued relationship and drive to improve our client loyalty, and just the sheer knowledge and experience in the Genroe team. Read more “John Moss”
Jeff McLean
I know one of the Managing Directors, who is in his late 50s, said when we put CustomerGauge in his business: it’s the single most transformational thing he’s ever seen in his 30 years in leadership. We would have put CustomerGauge into close to ten of our businesses [since 2012]. What I would say about the platform in every instance of the ten instances we’ve done is that it has really built upon the employee culture that we’ve had. It’s been transformational. I know one of the Managing Directors, who is in his late 50s, said when we put CustomerGauge in his business: it’s the single most transformational thing he’s ever seen in his 30 years in leadership. Read more “Jeff McLean”
Craig Scowen
[Genroe] have provided a sound platform for Wolters Kluwer to develop a world class customer experience program, the project is already delivering results and we fully expect this to continue into the future. I would recommend Genroe based on both the success of our NPS project and the professionalism in which it was conducted. They have provided a sound platform for Wolters Kluwer to develop a world class customer experience program, the project is already delivering results and we fully expect this to continue into the future.” Read more “Craig Scowen”
Sam Riley
They stay there, they understand the business and then we get the benefit of all of their experience and they are specialist. We’ve been operating this system for a couple of years now and Genroe is always checking in, providing us with refinements to what’s going on and any time we want to get more out of the system they are always willing to come in and understand what we want and help. It’s not one and done. They stay there, they understand the business and then we get the benefit of all of their experience and they are specialist. So that’s what we like. Read more “Sam Riley”
Joanna Thomas
Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers. Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers. The continuous stream of customer feedback combined with the reporting and analysis tools provided by CustomerGauge allow us to take action quickly and accurately to deliver what our customers want when they want it. Read more “Joanna Thomas”
Peter Perla
If you are passionate about delivering a best in class customer experience then unreservedly, I recommend you partner with Genroe and CustomerGauge. If you are passionate about delivering a best in class customer experience then unreservedly, I recommend you partner with Genroe and CustomerGauge. The platform is cost-effective, uncomplicated and backed up by Genroe’s incredibly responsive local team who are always eager to provide support when required. The Customer Gauge platform has enabled us to measure the end to end customer journey and make data driven decisions to drive operational improvements, resulting in substantial increases to our NPS scores and customer retention rates. Read more “Peter Perla”
Michael Bray
Genroe’s ability to be hands on with all areas of our business, guide each area of our business through the steps of introducing NPS into our BAU through outstanding communication, was their greatest strength. GraysOnline has 2.3m customers and Genroe was a perfect partner to help us gain insights from our customers on what we can improve to make the GraysOnline experience better. Genroe’s ability to be hands on with all areas of our business, guide each area of our business through the steps of introducing NPS into our BAU through outstanding communication, was their greatest strength. We have now launched NPS, we do feel like we are still at the bottom of the mountain in terms of NPS being an effective tool to improve our business and not just be a one off project, however, having Genroe as a genuine partner of our business, gives us comfort that we can climb the mountain one step at a time, ultimately, including NPS being a BAU tool. And this is the reason why we would recommend Genroe to any business that is looking to understand their customers more but feels like the mountain is too steep to tackle it themselves. Read more “Michael Bray”
Michael McGough
I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”. The reason we reached out for a partner to help our business with launching a CRM was due to simply not having the manpower to do it ourselves, as a start up you can appreciate there are only so many hours in the day! We asked Hubspot to give us 3 potential partners. Genroe not only were the most cost effective but they asked the most important questions that I needed to hear from them. Especially as I had no idea how long this would take, no how hard or complex it would be. I trusted Adam from day one. I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”. Dealing with Adam and the team was a pleasure, calls, Zoom, Screen shares at my request and also his opinion on how we could do things better was always welcomed. I recommend engaging with Genroe for all things Hubspot! Read more “Michael McGough”
David Schekoske
Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with. We’ve considered Adam Ramshaw as someone where it would always feel like we are his number 1 priority, with his availability and solutions second to none.. Read more “David Schekoske”
Renee Farnham
Genroe, has added value to our business by truly seeking to understand our needs and providing us with tangible practical solutions – always! We first began working with Genroe to streamline and refine our Net Promoter Score program. We had long lead times to make any changes internally to our survey design that proved difficult when we were still in the process of learning, we needed to be able to make changes as we learned more and wanted to implement new ideas. I can not promote Genroe enough, they have gone above and beyond in helping us and have delivered a flexibility to our program that really suits out needs. I’m pleased to say we are now running smoothly with our Net Promoter Score program and are continually developing retention initiatives. Genroe, has added value to our business by truly seeking to understand our needs and providing us with tangible practical solutions – always! I would not hesitate to recommend Genroe to anyone. Genroe is always available to discuss new ideas and always considers which alternative would suit us best. Read more “Renee Farnham”
Mark Burgess
The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track. We had plans for business growth but very little in place of marketing strategy and systems. We were starting from practically zero in the way of marketing expertise and systems. The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track. The Genroe team are able to adapt with changes along the journey as well which is a big plus when you are evolving your marketing strategy as you learn. Highly recommended. Read more “Mark Burgess”
Bernice McLeod
Every change that we want, or any idea that we have, we can talk to Genroe and they will make it happen or do something to make it happen to the same effect. Every change that we want, or any idea that we have, we can talk to Genroe and they will make it happen or do something to make it happen to the same effect. I think that’s the most amazing thing, that we have that real-time feedback. We can just shoot them an email and we get a response back with, “Yes, we can do it,” or, “No, we can’t, but here’s an alternative.” That’s enabled us to be able to succeed in the way we have, by having that support. Read more “Bernice McLeod”
Frequently Asked PPC Questions
Is PPC dying?
No, PPC is not dying – you just need to understand where it is most applicable. In B2B, PPC is most effective when generating early stage / top of the funnel leads that can then be nurtured to sales.
How do I choose a PPC agency?
Carefully.
Be sure they understand that your complex B2B sales cycles isn’t aligned to “buy now”, bottom of the funnel, PPC campaigns.
And be sure they understand that getting the lead is just the start of a lead nurture, lead scoring and conversion process.
Does google Adwords work for B2B
Yes – applied correctly Google Ads is a good way to generate a stream of leads for your business.
However, you need to focus more on early stages in the buyers journey and less on so called purchase intent keywords.
What does PPC stand for?
Pay Per Click.
You pay for each time someone clicks on your advertisement.
It’s good because you only pay for people that clink on your advert but you need to ensure they convert when they arrive on your landing page.
Is Google ads worth the money?
Yes, if you use it correctly.
If you spend up big buying “bottom of the funnel” keywords in the belief it will lead to instant sales of your $20,000 system – you will be unhappy.
But if you target early sales stage, lower cost leads, and nurture them – you can be successful.
Why is PPC so important?
PPC is so important because it can be used to drive lead generation immediately. While Content Marketing works very effective long term, paid advertising works very effectively right now.
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