B2B Paid Advertising
Generates Leads Now!
We are a B2B PPC marketing agency who help companies capture and convert leads.
Our speciality is marketing complex, high-value products and services.
B2B PPC Advertising is Different to B2C PPC Advertising
In B2C world it’s common to search for “red shoes”, click through to a catalogue page and make a purchase.
But this almost never happens in the B2B sales process due to the longer and more detailed sales cycles involved.
So while B2B social and Google paid advertising can work very well, it needs to be tuned and adapted.
We are a B2B PPC agency and specialise in generating good quality leads that can be nurtured and/or handed off your sales team.
LinkedIn PPC Agency Services
LinkedIn is of course THE global business social network and so it’s natural to consider using LinkedIn advertising in your business.
And so you should.
It can be used very effectively to generate brand visibility and directly generate leads.
LinkedIn allows you to target the right buyer personas at the right companies quickly and easily. If you do it right, every lead you collect will be pre-qualified.
We provide LinkedIn advertising campaign strategy, creative and landing page design, execution and management services.
- LinkedIn Advertising: Direct Lead Gen Campaigns
- LinkedIn InMail Campaigns: Target key decision makers
- LinkedIn Branding Campaigns: Seen by the right people
Facebook PPC Agency Services
- Facebook Advertising: Direct Lead Gen Campaigns
- Post Boost Campaigns: Target key decision makers
- Facebook Branding Campaigns: Be seen by the right people
But Facebook is personal social network – there’s no point running B2B advertising there.
Or is there!?!
Business people are, of course, also people and Facebook has lots of members who are people.
Facebook can be a great place for direct lead generation and brand building. It’s also substantially cheaper per lead than LinkedIn.
You have to be more selective on which leads you pursue but that’s why we use lead scoring techniques and automate with tools like HubSpot.
We provide Facebook advertising campaign strategy, creative and landing page design, execution and management services.
Google Ads Agency Services
Google Ads is of course the oldest and best known of the Pay Per Click advertising services.
It allows you to target people with ads as they are literally searching for what you sell.
But it doesn’t allow you to target the right person or company.
As noted you’re not likely to sell to them immediately. In B2B sales you should be targeting the top end of the funnel and nurturing them into conversion.
We provide Google Ads campaign strategy, creative and landing page design, execution and management services.
- Google PPC Advertising: Pay per click Campaigns
- Google Ads: Targeting the buyer journey
- Re-marketing Campaigns: Targeting visitors to your site
Mark Burgess
The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track. We had plans for business growth but very little in place of marketing strategy and systems. We were starting from practically zero in the way of marketing expertise and systems.
The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner.
The methods, systems and project management practices all work well to keep the project on-track.
The Genroe team are able to adapt with changes along the journey as well which is a big plus when you are evolving your marketing strategy as you learn. Highly recommended.
Read more “Mark Burgess”
Michael McGough
I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”. The reason we reached out for a partner to help our business with launching a CRM was due to simply not having the manpower to do it ourselves, as a start up you can appreciate there are only so many hours in the day!
We asked Hubspot to give us 3 potential partners. Genroe not only were the most cost effective but they asked the most important questions that I needed to hear from them. Especially as I had no idea how long this would take, no how hard or complex it would be. I trusted Adam from day one.
I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”.
Dealing with Adam and the team was a pleasure, calls, Zoom, Screen shares at my request and also his opinion on how we could do things better was always welcomed.
I recommend engaging with Genroe for all things Hubspot!
Read more “Michael McGough”
Frequently Asked PPC Questions
Is PPC dying?
No, PPC is not dying – you just need to understand where it is most applicable. In B2B, PPC is most effective when generating early stage / top of the funnel leads that can then be nurtured to sales.
How do I choose a PPC agency?
Carefully.
Be sure they understand that your complex B2B sales cycles isn’t aligned to “buy now”, bottom of the funnel, PPC campaigns.
And be sure they understand that getting the lead is just the start of a lead nurture, lead scoring and conversion process.
Does google Adwords work for B2B
Yes – applied correctly Google Ads is a good way to generate a stream of leads for your business.
However, you need to focus more on early stages in the buyers journey and less on so called purchase intent keywords.
What does PPC stand for?
Pay Per Click.
You pay for each time someone clicks on your advertisement.
It’s good because you only pay for people that clink on your advert but you need to ensure they convert when they arrive on your landing page.
Is Google ads worth the money?
Yes, if you use it correctly.
If you spend up big buying “bottom of the funnel” keywords in the belief it will lead to instant sales of your $20,000 system – you will be unhappy.
But if you target early sales stage, lower cost leads, and nurture them – you can be successful.
Why is PPC so important?
PPC is so important because it can be used to drive lead generation immediately. While Content Marketing works very effective long term, paid advertising works very effectively right now.
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