LinkedIn B2B Lead Generation Best Practices and Case Study
In this post I’m going to break down the best way to create a scalable B2B lead generation process using . Then I’m going toRead ” B2B Lead Generation Best Practices and Case Study”
Australian B2B Lead Generation Services
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We provide inbound lead generation and outbound lead generation services to Australian B2B companies wanting to increase the number of prospects in their sales pipeline.
We create systems that generate and qualify a steady stream of leads which are either:
- Passed to sales for immediate action; or
- Nurtured until active, then passed to sales.
What is Lead Generation
Every sale starts with identifying and attracting potential customers, i.e Leads.
Leads are reviewed and, if they fit a target buyer Persona, become Prospects. Prospects then convert to Customers when they make a purchase.
Lead generation is where every sale starts, by finding people that might one day become customers.
Inbound Lead Generation Services
Generating leads by creating the right content (blogs, downloads, etc) and having the right conversion steps on your website. This very effective form of lead collection continues to deliver leads long after the work is completed.
Results we have delivered:
Services We Offer:
- SEO Strategy: Integrated website SEO strategy
- Keyword Strategy: Selecting the right keywords
- Technical SEO: Optimising content for search engines
- Content Creation: Specialist in technical industries
- B2B Content Marketing: Strategy and execution
- Conversion Optimisation: Converting visitors to prospects
- Buyer Personas: Targeting buyers with the right content
- Email Marketing: Activate &/or Reactivate your existing list
- Lead Scoring: Direct qualified leads to sales
- Lead Nurturing: Stay engaged through the sales cycle
Outbound Lead Generation Services
Advertising has been around for a long time but social and search engine platforms give you ability to carefully target your message for maximum impact.
We are a B2B PPC agency and specialise in generating good quality leads that can be nurtured and/or handed off your sales team.
Services We Offer
- LinkedIn Advertising: Direct Lead Gen Campaigns
- LinkedIn InMail Campaigns: Target key decision makers
- PPC Advertising: Pay per click Campaigns
- Facebook Advertising: Great value B2B Lead Gen
- Google Ads: Targeting the buyer journey
- Email Marketing: Activate and Reactivate your list
- Lead Nurturing: Helping you stay engaged
Results we have delivered:
Australian B2B SaaS Vendor (Mature):
714 leads at AUD$10.03 each over 3 months
Global B2B SaaS Vendor (New to Australia) :
AUD$15.72 cost per lead
Michael McGough
I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”. The reason we reached out for a partner to help our business with launching a CRM was due to simply not having the manpower to do it ourselves, as a start up you can appreciate there are only so many hours in the day! We asked Hubspot to give us 3 potential partners. Genroe not only were the most cost effective but they asked the most important questions that I needed to hear from them. Especially as I had no idea how long this would take, no how hard or complex it would be. I trusted Adam from day one. I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”. Dealing with Adam and the team was a pleasure, calls, Zoom, Screen shares at my request and also his opinion on how we could do things better was always welcomed. I recommend engaging with Genroe for all things Hubspot! Read more “Michael McGough”
Mark Burgess
The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track. We had plans for business growth but very little in place of marketing strategy and systems. We were starting from practically zero in the way of marketing expertise and systems. The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track. The Genroe team are able to adapt with changes along the journey as well which is a big plus when you are evolving your marketing strategy as you learn. Highly recommended. Read more “Mark Burgess”
Lead Generation Best Practices
The Reliable Guide to B2B Lead Generation without Cold Calling
I’ve specialised in lead generation for 25 years now. Sometimes as a front account manager. Sometimes as a business owner. And, you know, IRead “The Reliable Guide to B2B Lead Generation without Cold Calling”
How to Use LinkedIn Sales Navigator to Build Better Lead Lists
You already know that good lead lists are the key to successful sales. In the B2B world, finding, learning about, and contacting the best possibleRead “How to Use Sales Navigator to Build Better Lead Lists”
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