Helping companies better understand and generate higher value from their existing customers
Customer feedback is often seen, at worst, as a compliance task and, at best, as a long-term way to increase sales and customer retention. But it doesn’t have to be that way.
Yes, the customer feedback process does drive long-term customer loyalty and lifts revenue but you can also use the data in a much more immediate way.
Approached in the right way you can drive short-term sales and CustomerGauge explores how to do that with its software in this practical webinar.
In the search for the right Sales CRM, there are lots of options. In a recent post, I did a detailed HubSpot CRM review but here I’ll look at comparing Zoho Vs HubSpot CRMs.
HubSpot CRM and Zoho CRM are both good products, applicable to a range of mid-tier organisations. They provide an extensive range of features but at the free level, HubSpot CRM has the edge over Zoho in some key inclusions: user count, email integration, meeting scheduling, custom fields, task reminders and ease of use.
I’ve specialised in lead generation for 25 years now. Sometimes as a front line account manager. Sometimes as a business owner.
And, you know, I hate cold calling.
Love talking to people about their challenges and helping them solve business problems.
Hate cold calling.
So, I’ve made it my business to effectively generate leads without cold calling, and this is what I found out.
Customer surveys come in many shapes and sizes but customer feedback question mistakes tend to be the same and repeat time and time again.
These mistakes reduce the effectiveness of the feedback survey itself, waste your time and the customer’s.
They are not difficult to correct, so here is how to identify and correct them in your survey:
While there is no direct LinkedIn to HubSpot integration, there are a couple of tools that do allow you to quickly and easily copy data from LinkedIn to your HubSpot CRM database, saving time and frustration.
In this post I’ll review how we use a tool called linkedhub to achieve a HubSpot integration, of sorts, that speeds up our lead prospecting and makes the data we have, more comprehensive and accurate. [Read more…]
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