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NPS Case studies and demonstrated links to business value (revenue, profit, cost, customer retention) for a wide of businesses including B2B and B2C.
Designing a customer feedback survey in way that provides and concise data you can use in you business is not always simple. Using Biased Questions is a common mistake among survey designers and this post
Using Double Barrelled Questions are a common mistake among survey designers and this post outlines what they are, how to identify them and how to fix them.
The Customer Retention Rate formula, what goes into it and download a free Customer Retention Rate calculator.
When you decide to get serious about understanding what your customers think, these are the best small business customer feedback tools.