Some people believe that social media is a B2C game. That’s it’s all cute cats, charity hashtags and artsy pictures of Sunday brunch. They couldn’t be more wrong.
Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. But let’s not forget LinkedIn and Facebook.
B2B companies can find huge benefits from LinkedIn and the business contact network it opens up.
Facebook has been around for an age now, and everyone and their gran is on it. So don’t brush it aside. Remember, that behind every company logo are the people who put it there.
In this post we’ll look at how B2B businesses can use social media within platform-specific requirements, including sizing, and how to keep to legal regulations and professional etiquette
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