Blog - Genroe

How Social Media Platforms for B2B Marketing Actually Work

Some people believe that social media is a B2C game. That’s it’s all cute cats, charity hashtags and artsy pictures of Sunday brunch. They couldn’t be more wrong.

Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. But let’s not forget LinkedIn and Facebook.

B2B companies can find huge benefits from LinkedIn and the business contact network it opens up.

Facebook has been around for an age now, and everyone and their gran is on it. So don’t brush it aside. Remember, that behind every company logo are the people who put it there.

In this post we’ll look at how B2B businesses can use social media within platform-specific requirements, including sizing, and how to keep to legal regulations and professional etiquette

Download our FREE Facebook Reporting Spreadsheet here.

Get this FREE Facebook Reporting Tool Template for Excel to get Click-Through Rates and Cost per Click Metrics.Click here to get it.

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Are These the Worst (Real) Customer Survey Questions You’ve Seen?

By Adam Ramshaw 1 Comment

What is the worst thing that could happen? Your survey data could be worthless!

There are plenty of bad customer satisfaction surveys and plenty more bad customer satisfaction survey questions but today were looking at the worst mistakes we see made when reviewing customer surveys and customer survey questions.

They aren’t just bad for the respondents, they’re also bad for the asking organisation because they data they collect is wrong and/or misleading. Something you often only discover when you go to analyse the data.

In this post I’ll review the worst types of customer survey questions and how to avoid making the same mistakes in your surveys.

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34 Net Promoter Score® Case Studies With Links to Business Value

By Adam Ramshaw 12 Comments

Demonstrating the success of the Net Promoter Score methodology to skeptical senior management can sometimes be difficult. It is especially so if you are trying to prove it before your organisation has implemented any changes.

One way to prove the value of NPS® is to use external success stories and case studies to show what has been done by other organisations. Unfortunately, finding those case studies can be very difficult.

To try to overcome this issue, I have decided to create a list of case studies and references that are public domain. This blog post will be updated whenever I have new material.

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Net Promoter Score®: What, Why and How

By Adam Ramshaw 9 Comments

You may have heard of it but just exactly what is the Net Promoter Score and why is everyone talking about it?

This is an introduction to this widely used customer feedback metric and how you can use it to drive improvements in your business.

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Step-by-Step B2B Tech SEO that Captures your Audience

By Elfie Tan Leave a Comment

B2B tech SEO is no easy subject. It’s more specific and therefore, a little trickier than your typical to B2B Search Engine Optimisation . So understanding the finer details of how your business and your buyer’s persona work together can make the difference between success and failure.

So let’s get specific. We’re here to talk about inbound marketing, with special focus on B2B inbound marketing in the tech space.

That means, attracting appropriate website visits for companies selling software, hardware and tech based services to other businesses.

So let’s jump right in.

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How Social Media Platforms for B2B Marketing Actually Work

Are These the Worst (Real) Customer Survey Questions You’ve Seen?

34 Net Promoter Score® Case Studies With Links to Business Value

Net Promoter Score®: What, Why and How

Step-by-Step B2B Tech SEO that Captures your Audience

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