Helping companies better understand and generate higher value from their existing customers
Customer surveys come in many shapes and sizes but customer feedback question mistakes tend to be the same and repeat time and time again.
These mistakes reduce the effectiveness of the feedback survey itself, waste your time and the customer’s.
They are not difficult to correct, so here is how to identify and correct them in your survey:
While there is no direct LinkedIn to HubSpot integration, there are a couple of tools that do allow you to quickly and easily copy data from LinkedIn to your HubSpot CRM database, saving time and frustration.
In this post I’ll review how we use a tool called linkedhub to achieve a HubSpot integration, of sorts, that speeds up our lead prospecting and makes the data we have, more comprehensive and accurate. [Read more…]
As an inbound marketer there is nothing quite as frustrating as creating great content, that is read by potential customers, but on which they don’t act: no download, no contact form, nothing.
This is an unfortunate fact of life as the large proportion of readers will not take action on any specific blog post.
However, there is a nice HubSpot CRM Prospects feature that can help you turn even those non-downloaders into leads. Here’s the process we use.
As noted in the title, this HubSpot CRM review is by an actual user – it’s not one of those robo comparisons that are becoming so common.
We’ve been using the HubSpot Marketing and CRM system for about 4 months and the more we use it, and the more we uncovered little features here and there, the more we like it. [Read more…]
Winnowing the leads your marketing process collects is an important task. Which downloaders, event and webinar attendees, email contacts should your sales team put at the top of it’s list and which should the marketing automation system take care of? Lead Scoring helps you prioritise those leads. It is an important element of the lead nurturing process and critical input to your lead qualification system. [Read more…]
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