What is the aim of your homepage?
Conversion and education are key points to optimise your homepage in B2B marketing. But you need to be realistic and think about why people may visit it. The most likely reason is to gain a better understanding of what your business is about.
So, make your business, and its products and services, easy to understand with as few words as possible. That is why concise copy is so important for a homepage. Too many words will lead to higher bounce rates and make leading them down a path more difficult.[Read more…]