Genroe’s CX Consultants have 20+ years of experience in all aspects of Customer Experience: research, analysis and implementation.
The proof is in: companies that deliver better customer experiences generate more shareholder value.
From 2011 to 2021 a stock portfolio of companies with high CX generated a 26% annual return vs the “best mutual funds” return of just 19% per annum.
A study by Forrester Consulting found that a modest shift in customer experience generated:
Improving the customer experience also drives down operating costs and improves company efficiency.
Genroe client AccessPay lowered staff turnover and staff acquisition costs when they invested in better CX.
Macquarie Telecom found debtors days outstanding dropped as customer experience improved.
Another Forrester study showed operational efficiency improvements contributed 40% of the total value generated by improvements in customer experience.
It’s clear: there is substantial value in delivering a better experience for your customers.
The question is: how do you go about the difficult task of improving CX?
By partnering with an organisation that’s done it many times before and who can guide you along a proven path to success.
Since 2002, Genroe has been working alongside it’s CX clients:
Every client’s needs are different so Genroe tailor a mix of proven approaches and core CX services covering:
AccessPay is part of the listed company SmartGroup.
Through consistent focus, individual and team action AccessPay lifed it’s NPS from 15 to 53 in the two years from December of 2019 to September 2020.
Zip Water UK is a part of global organisation Culligan Water.
In just three years Zip Water UK dramatically lifted their NPS from +2 to +73 by driving customer experience culture and relentlessly finding and correcting root cause issues for their customers.
Like every major business initiative, launching a successful Customer Experience process requires the right strategy.
Success does not start with a roll out plan. It starts with executive buy-in and a robust business case that creates an irresistible need to launch.
Genroe’s CX consultants work with you to create a CX Strategy that delivers:
Critical to success is a solid CX governance process for your organisation.
CX Governance may not look as exciting as other parts of the process but you need great CX governance to have great CX outcomes.
CX Transformation is a big change and it needs to be communicated effectively. If you don’t pro-actively manage the change, individuals and pockets of the organisation will resist reducing success and slowing time to value.
Our experienced Customer Experience consultants help you to design and launch a project management lead change process to:
Case Study: Genroe client Wolters Kluwer’s internal video supporting CX culture change.
With deference to George Harrison’s classic song lyric…
Without a clear and well defined buyer personas, you risk creating customer experiences that frustrate and annoy customers while simultaneously driving up your cost to serve.
Whereas, creating a customer experience that matches your customer personas drives customer satisfaction, loyalty and lower costs.
Genroe CX consultants help you identify and validate your buyer personas so the experiences you design match their needs.
One of the Managing Directors, who is in his late 50s, said when we put CustomerGauge in his business: it’s the single most transformational thing he’s ever seen in his 30 years in leadership.
Customer Journey Mapping outlines the steps of customer experience, from the customer’s perspective. With a good Customer Journey Map you can identify, understand and act on (improve) each aspect of the experience.
Genroe’s Customer Journey Mapping services help you to uncover and map:
If you want to manage it, first you need to measure it.
So it is with CX.
As part of the CX initiative you need to implement systems to collect and manage information on the customer experience in real time.
Genroe customer experience consultants can help you launch a B2B CX management system that’s best practice on day one.
CX programs require a solid underpinning of ongoing customer experience research and insights to identify the best opportunities for improvement.
Our CX data analysts help you to understand what customers actually think.
If you are passionate about delivering a best in class customer experience then unreservedly, I recommend you partner with Genroe and CustomerGauge.
Let’s chat about your business and what you’re looking to achieve in your customer experience journey.
Just honest to goodness advice.