B2B Growth Consultants

Helping B2B Companies Grow

  • Marketing: delivering leads
  • Sales: selling efficiently
  • Customer Experience: retaining customers

We Solve These Problems



  • You need more leads to hit sales targets
  • Your historical lead sources no longer produce
  • You want to advertise (Google, Facebook, LinkedIn) but don’t want to waste your money


  • Your sales team spend too much time on admin
  • Your hot leads go cold because sales can't manage them effectively
  • Your lead conversion ratio is too low
Customer Retention

Customer Experience

  • You want to implement Net Promoter Score® (NPS®) and not waste you time.
  • You're collecting data but nothing is improving
  • You have loads of data but don't know what's really important

Jeff McLean

I know one of the Managing Directors, who is in his late 50s, said when we put CustomerGauge in his business: it’s the single most transformational thing he’s ever seen in his 30 years in leadership.

Sam Riley

They stay there, they understand the business and then we get the benefit of all of their experience and they are specialist.

David Schekoske

Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with

Russell Evans

A combination of street smarts as well as just an academic understanding of what NPS is all about. Genroe are passionate about it.

Peter Perla

If you are passionate about delivering a best in class customer experience then unreservedly, I recommend you partner with Genroe and CustomerGauge.

John Moss

So, for me, it’s around the continued relationship and drive to improve our client loyalty, and just the sheer knowledge and experience in the Genroe team.

Bernice McLeod

Every change that we want, or any idea that we have, we can talk to Genroe and they will make it happen or do something to make it happen to the same effect.

Joanna Thomas

Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers.

Mark Burgess

The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track.

Michael Bray

Michael Bray

Genroe’s ability to be hands on with all areas of our business, guide each area of our business through the steps of introducing NPS into our BAU through outstanding communication, was their greatest strength.

Angela Jones-Blayney

Reports produced by Genroe are of superior quality enabling the business to critically analyse its position to ensure decision making is sound and based on best practice data.

Craig Scowen

[Genroe] have provided a sound platform for Wolters Kluwer to develop a world class customer experience program, the project is already delivering results and we fully expect this to continue into the future.

Renee Farnham

Genroe, has added value to our business by truly seeking to understand our needs and providing us with tangible practical solutions – always!

Michael McGough

I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”.

Our Results

Mature Australian SaaS vendor in a highly competitive market space

+315% Organic Traffic in 6 months


+360% Organic (Free) Lead Volume in 6 months

content marketing lead growth

Social media advertising (Facebook and LinkedIn)

Mature Australia B2B SaaS Vendor

Cost Per Lead: A$16.76

Global SaaS Vendor – New Entry to Australia

Cost Per Lead: A$15.72

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