Most B2B marketing blogs are SEO bait dressed as advice. A small handful are genuinely useful, they ship tactics that work and back them with data. Here are the best of the B2B marketing blogs we actually read in 2023 (MarketingProfs, Ahrefs, Albacross, HubSpot, Backlinko and a few others), with what each one is good for and where the catches are.
B2B businesses often refuse to share knowledge in content marketing because they fear giving away the intellectual property. The fear is rarely borne out, most prospects who solve the problem themselves were never going to pay you, and the rest convert at higher rates. Here's a tour of the main content types (blogs, whitepapers, webinars and more) and where each fits in the buyer's journey.
Churning out blog posts isn't enough any more, Google rewards longer, deeper, well-planned content, and a serious content plan takes four to six months to show results. Here are the B2B content marketing tips that have worked for our clients: keyword discipline, pillar posts, the characteristics of Google-friendly content, and the do's and don'ts of downloadables.
B2B tech SEO is its own discipline, more specific, trickier, and easier to get wrong than general B2B search. Misname your product against what Google actually calls it and you're invisible to the people searching. Here's a step-by-step walk-through, from separating products and services through buyer persona mapping to building a content plan that captures the right traffic.
Pouring hours into a deeply technical blog post and watching it get two views in two months is its own special demoralisation. The fix isn't writing easier content; it's writing technical content the way Google rewards. Here are seven steps to technical blogging that ranks, starting with long-tail keyword research and ending with the structure search results actually pick up.
Inbound marketing has been driving traffic and leads for over a decade, but converting an outbound-shaped marketing team into an inbound-shaped one isn't a switch, it's a gradual rebuild. Here's how to make the conversion: start with the buyer persona, chart the buyer's journey, map it to a funnel, then build the blog and gated content that feeds it.