It’s been a pretty good year for us so far. Our clients are happy because they’re websites are getting more traffic, their emails are getting more engagement and they’re getting more leads.
Google’s search algorithm has been through an update and we’ve learned a lot from reading up on what other experts in the marketing field are doing.
Some of these bloggers have some great advice which we’ve found to be actionable and lead to significant positive outcomes. We’d like to give credit where credit is due and share some of what we’ve learned with you.
So here are some of the top B2B marketing blogs in 2019.
Albacross
Twitter: @AlbacrossNordic
Website: Albacross
This Swedish digital marketing agency specialises in online advertising and lead generation for large businesses. Their blog takes a high-level perspective with special focus on B2B and technology.
Example Post: A Step-by-step Guide to Creating your Lead Generation Funnel
In this step-by-step guide, the team at Albacross goes through the critical actions a business needs to take to ensure a thorough and well-grounded lead generation funnel based on data, not assumptions.
hellobar
Twitter: @thehellobar
Website: hellobar
This blog is a bit of an exception as it is a B2C E-commerce blog. The reason it’s worked its way into this list of must-follow B2B marketing blogs is because the fine people at hellobar include topics on SEO and critical concerns like bounce rate into their regular content.
Example Post: These UX Tactics Will Lower Your Bounce Rate
This blog post describes in detail what a bounce rate is, what it indicates, how it affects your bottom line and how to make it better for both B2B and B2C websites.
Robbie Richards
Twitter: @RobbieRichMktg
Website: robbierichards
Robbie writes some really useful content on search engine optimisation which is easy to read, possible to follow and makes a legitimate difference in the B2B marketing game. He gives you actionable steps on how to find the right keywords, how to use them and how to make Google notice you.
Example Post: How to Find High-Value Competitor Keywords (Actionable 5 Step Guide)
This blog post is as useful as the title says. In it, Robbie talks about his process for seeking out competitors, which tools he uses for seeking out the actual keywords your competitors are ranking for and how to use this information to your advantage and improve your own ranking.
Lovesdata
Twitter: @LovesData
Website: lovesdata
As the name might suggest, co-founder and the writer of the blog Benjamin Mangold built lovesdata on the importance of… data.
Today he runs courses on using smart data to run efficient marketing projects. His blog posts focus on running paid and organic digital campaigns through the use of Google Analytics and Google AdWords.
Example Post: Get Smart with Google Analytics Remarketing
This blog posts exemplifies Benjamin’s simple and direct approach to what can be complicated topics. He describes what remarketing is, how to do it and how to fix it if it doesn’t look the way it’s supposed to.
HubSpot
Twitter: @HubSpot
Website: HubSpot
Our supportive partner HubSpot is known for their end-to-end sales and marketing platform. Their multi-author blog is just as thorough as their service, with descriptive and well thought out strategies in sales and marketing for all to see in all areas of digital marketing.
Example Post: The Ultimate Guide to Email Marketing
This is one of their many pillar posts, a post filled with all you need to know about email marketing. Their own platform is used as the example but the tactics and strategies used can be employed across most CRMs.
Backlinko
Twitter: @Backlinko
Website: Backlinko
Backlinko is probably one of the most popular youtubers specialising in the art of SEO. His videos are nice to watch and as informative as his blogs. His content focuses on SEO as his business name implies, but he does also talk about paid media.
Example Post: The 8 Step Content Strategy for 2019
What’s great about this post is that it shows how methodical backlinko is. It describes step-by-step how to execute a project that can be enormously complicated. This post has really great advice on how to easily write content that Google will love, with actionable tips on dealing with keywords and competitors.
Sleeknote
Twitter: @sleeknotecom
Website: SleekNote
This multi-author blog is run by the company Sleeknote which is based in Denmark. This agency focuses on making E-commerce marketing more personal for smaller businesses. Blog topics range from content creation, email marketing, social media and ofcourse, E-commerce.
Example Post: How we Increased our Email Engagement by Telling Stories
This blog post is a well-documented case study with imagery and stages to break up a journey starting with low email engagement and ending with a 300% increase in click-through rate.
Venngage
Twitter: @venngage
Website: Venngage
Venngage provides professional infographics and templates on a monthly subscription and also runs a multi-author blog with lots of valuable content of digital marketing.
Example Post: Increase Blog Traffic And Boost Engagement With These 37 Proven Methods
This particular blog post uses one website as a great example for building increasing site traffic steadily over a year.
