There are plenty of bad customer satisfaction surveys and plenty more bad customer satisfaction survey questions but today were looking at the worst mistakes we see made when reviewing customer surveys and customer survey questions.
They aren’t just bad for the respondents, they’re also bad for the asking organisation because they data they collect is wrong and/or misleading. Something you often only discover when you go to analyse the data.
In this post I’ll review the worst types of customer survey questions and how to avoid making the same mistakes in your surveys.[Read more…]