Most B2B organisations expect social media marketing to be an uphill battle. This is largely due to the perception that most social media platforms are designed to service the B2C market.
Although many social media platforms were initially created for personal use, the money is made in business. So every major platform has its capabilities to cater to that.
Social media for B2Bs can be logical, well-structured and effective when you put your time and effort into the platforms best suited to your business.