B2B marketing tips can be tricky. The sales cycle is long and carefully considered. Bright colours and fonts aren’t going to make a decision maker purchase impulsively.
Many small companies in the B2B space still rely on referrals. And why shouldn’t they, it’s the quickest way to earn trust. But what if you want your company to grow more quickly?
To do that, you’ll need to get more leads and most times referrals won’t be enough. [Read more…]