Transactional customer feedback is a very effective way of improving business performance. With it you can diagnose problems and processes that are driving customers away and reinforce the drivers of customer loyalty in the business.
But how do you decide which transactions should be included?
What is a Customer Journey Map?
Customer Journey Maps document the interactions that customers have with your business before, during and after their relationship with you.
With so many practitioners using them, there are many different forms of customer journey maps; none of them right or wrong, just used in different ways.