Customer Feedback Implementation

In the customer feedback action journey there are several phases of evolution. It starts with simple data collection and ends with customer driven, company-wide, continuous

The number and range of customer feedback surveys being undertaken by organisations wanting to understand how their customer’s feel about the organisation and its product

Disclaimer: I will preface this post by stating that I am not a lawyer. The information below is my understanding from reading the documents and consulting

Do you ever wonder what separates the organisations that really excel at customer feedback from the ones that fail dismally? What actually separates Zappos, Amazon,

This may come as a surprise but implementing a customer feedback program is not about sending out surveys. It’s not even about collecting data. It’s

When you start out on your transactional customer feedback or Net Promoter program everything looks rosy but there are six issues that you will run