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Customer Feedback Data Analysis

Statistical analysis of survey data is critically important to the success of your customer feedback program and there are well proven statistical approaches for analysing the data.

These posts provided detailed guides and information on the best way to analyse your customer feedback.

The Ultimate Guide to Customer Feedback Analysis: Strategies, Tools & Best Practices

Unlock the power of customer feedback analysis! Learn the best methods and tools to drive growth and success.

Practical Survey Analysis in Excel [On-Demand Webinar]

How to design your survey analysis plan, generating simple statistics, testing response rates to ensure you have enough responses, and more ….

How to Calculate and Use Survey Sample Size [On Demand Webinar]

You’ve spent weeks working through the numbers to unpick what customers are saying. After checking through the data and analysing a range of root causes,

The Critical Differences: Qualitative vs. Quantitative Analysis

Qualitative Analysis and Quantitative Analysis are effective tools. This post reviews where to use each approach for the best results.

NPS Surveys: Should you report based on “sent date” or “received date”

In terms of “best practice” should NPS be calculated based on the date a survey was sent or the date of the response — it depends.

The Complete Guide to Acceptable Survey Response Rates

Discover what variables are important in your response rate and use that information to calculate the acceptable survey response rate.

How to Analyse Survey Data in Excel [+Video]

While there are many advanced statistical packages, you don’t need them to perform a detailed and comprehensive analysis of your survey data. You can use

How do you determine what is important to a customer?

I realised recently that I have touched on the subject of determining what is important to customers a few times in recent blogs , but

The Only Statistical Analyses You Need to Use On Customer Feedback Data

Statistical analysis is a big, complex and fascinating area of study. Okay, okay maybe it’s not fascinating for everyone and I can already hear a

Most People Don’t Understand Sample Size

You’ve spent weeks working through the numbers to unpick what customers are saying. After checking through the data and analysing a range of root causes,

Practical Statistics: How to Test if Your Customer Feedback Score Really Changed [Excel]

In customer feedback we often run the same survey to different sets of respondents and we are very interested in identifying whether the responses are

Customer Feedback is Worthless without the Right Analysis

In a home kitchen in the early 1830’s a, then unknown, inventor saw potential in the milky sap from the Indian rubber tree. Surely, he

People are not thermometers so customer feedback is messy

When examining any type of customer feedback, one issue that you will come up against is that the feedback people give is not like the

Halo effects and Brands: being cautious when reviewing customer feedback

Customer feedback surveys are subject to halo effects so you must be careful when interpreting the results.  A good result in a specific attribute does