Customer Feedback Analysis
The Only Statistical Analyses You Need to Use On Customer Feedback Data
Statistical analysis is a big, complex and fascinating area of study. Okay, ay maybe it’s not fascinating for everyone and I can already hear a
Customer Feedback Analysis
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Customer Feedback Analysis
The Complete Guide to Acceptable Survey Response Rates
Focusing on increasing your survey response rate is important but I’m often asked: “what is a minimum acceptable survey response rate for a customer feedback survey: 1%,
Customer Feedback Analysis
How to Analyze Survey Data in Excel [+Video]
While there are many advanced statistical packages out there you don’t need them to perform a detailed and comprehensive analysis of your survey data. You
Customer Feedback Analysis
Most People Don’t Understand Sample Size
You’ve spent weeks working through the numbers to unpick what customers are saying. After checking through the data and analysing a range of root causes,
Customer Feedback Analysis
Practical Statistics: How to Test if Your Customer Feedback Score Really Changed [Excel]
In customer feedback we often run the same survey to different sets of respondents and we are very interested in identifying whether the responses are
Customer Feedback Analysis
The 3 Important Differences: Qualitative vs. Quantitative Analysis
It’s Tuesday afternoon and you’ve just been handed a stack of customer feedback forms with a wealth of information and data to go through and
Customer Feedback Analysis
Customer Feedback is Worthless without the Right Analysis
In a home kitchen in the early 1830’s a, then unknown, inventor saw potential in the milky sap from the Indian rubber tree. Surely, he
Customer Feedback Analysis
Surveys: Should you report based on “sent date” or “received date”
Recently, a customer asked, “In terms of “best practice”, do you have a view on whether NPS should be calculated based on the date a
Customer Feedback Analysis
People are not thermometers so customer feedback is messy
When examining any type of customer feedback, one issue that you will come up against is that the feedback people give is not like the
Customer Feedback Analysis
Halo effects and Brands: being cautious when reviewing customer feedback
Customer feedback surveys are subject to halo effects so you must be careful when interpreting the results. A good result in a specific attribute does
Customer Feedback Analysis
How do you determine what is important to a customer?
I realised recently that I have touched on the subject of determining what is important to customers a few times in recent blogs (e.g Consumer
