As an inbound marketer there is nothing quite as frustrating as creating great content, that is read by potential customers, but on which they don’t act: no download, no contact form, nothing.
This is an unfortunate fact of life as the large proportion of readers will not take action on any specific blog post.
However, there is a nice HubSpot CRM Prospects feature that can help you turn even those non-downloaders into leads. Here’s the process we use.
Not everything HubSpot does is perfect and their naming of the Prospects tool is one of those imperfect items I’d like them to change. You see, Prospects isn’t really a list of Prospects, per se, it’s a list of company domains that have visited your site.[Read more…]