How Survey Question Wording Can Skew Responses [Video]
A simple change in words can influence the response. Choose your words wisely as it may skew your results!
A simple change in words can influence the response. Choose your words wisely as it may skew your results!
Statistical analysis is a big, complex and fascinating area of study. Okay, ay maybe it’s not fascinating for everyone and I can already hear a
From the first day of primary (or grade) school most of us compete. I bet I can beat you to the fence/jump higher than you/hold
You’ve heard about it, you’ve researched it, and you like what you hear. Properly implementing Net Promoter Score in your organisation will yield very powerful business
Every day in companies around the world people sit down in meetings and decide today’s the day that they’re going to get serious about collecting customer feedback. Lots of
Transactional Net Promoter Score (NPS), where you ask customers to indicate their willingness to recommend your processes rather than their overall relationship with your organisation,
Another of the great conversations at the recent CustomerGauge User Group meeting was around driving employee engagement. There were some very good ideas and best
The length of your customer survey is just as important as the questions you’re asking. So exactly how long should your customer survey be?
It was a great internal brain storming session to collect questions for your new customer feedback survey. And, over the last few days you’ve wordsmithed
Is the new iPhone better than the latest Android phone? Ask 10 people and you’ll get 10 different answers — all of them based on
Staring at a blank sheet of paper trying to write a customer survey is never fun. However, if you break the survey down into logical
There are plenty of bad customer satisfaction surveys and plenty bad customer satisfaction survey questions but today were loing at the worst mistakes we
Demonstrating the success of the Net Promoter Score methodology to skeptical senior management can sometimes be difficult. It is especially so if you are trying to
Paid Media, Earned Media and Owned media are the three key ways to get marketing messages distributed. We review each of type, their pros and cons.
MQL (Marketing Qualified Lead) is a relatively well-known term in B2B Marketing circles but there is little real world advice on what they are or how to apply to idea in your business. In this post we’ll lo at practical approaches to identify and act on your MQLs in a…
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