Demonstrating the success of the Net Promoter Score methodology to skeptical senior management can sometimes be difficult.  It is especially so if you are trying to prove it before your organisation has implemented any changes.

One way to prove the value of NPS® is to use external success stories and case studies to show what has been done by other organisations.  Unfortunately, finding those case studies can be very difficult.

To try to overcome this issue, I have decided to create a list of case studies and references that are public domain.  This blog post will be updated whenever I have new material. [Read more…]

Adam Ramshaw

Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.

One may be the loneliest number but, when it comes to Net Promoter, Zero is more special than you realise. I’ve been saying for a while now that when someone gives you a zero in a Net Promoter Score® survey they are not just providing feedback, they are sending you a message. If you choose to respond to that message you can turn people around dramatically.

So recently I ran the numbers to get under the covers on this subject and found some very interesting results. In the process I looked at several sets of data and charted it in two ways: response rate by score and comment rate by score. See below for the charts.

The first thing to notice is that the shape of the curves is remarkably similar across all of the companies. Of course the exact proportions of each score are different as each organization has a different NPS® but the shape of the curve is very similar. [Read more…]

Adam Ramshaw

Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.