Of course, the basic premise is that each term relates to how far through the sales process a non-customer is and what lead nurturing still needs to be done to turn them into a Customer.
The problem is their meanings overlap based on who you speak to and when you speak with them. What is a Lead and how it is different to a Prospect? When does a Subscriber turn into a Lead?
In this post we’ll clarify the differences between the terms and provide a simple, practical, working baseline that you can use to clearly define them in your business. [Read more…]
Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.
