2023’s Top B2B Marketing Blogs
These great B2B marketing blogs provide actionable and results-driven tactics and strategies – most marketers will learn from them.
These great B2B marketing blogs provide actionable and results-driven tactics and strategies – most marketers will learn from them.
Using Double Barrelled Questions are a common mistake among survey designers and this post outlines what they are, how to identify them and how to fix them.
The Customer Retention Rate formula, what goes into it and download a free Customer Retention Rate calculator.
HubSpot CRM and Zoho CRM are both good products. But at the free level HubSpot CRM has the edge over Zoho in a few key areas.
To turn prospects into customers, you need a customer journey marketing strategy. Here are the 3 stages of the journey and how to be successful.
The 5 Stages in the Retail Customer Journey – what they are, how to measure and use them.
Small business and customer service experts answer the question: “What’s your personal, number one, customer service must do?”
This posts examines what a customer pain point is and how to use your customer journey map to identify and eliminate them.
Demystifying the process of running a customer journey mapping workshop and providing a step by step process for success.
Customer journey mapping can be extremely beneficial but there are also some potential disadvantages that should be considered.
B2B customer journey guide covering the basics of customer journey mapping to advanced topics including running the journey mapping workshop.
This case study outlines the 5 steps Financial Services player AccessPay used to increase their NPS from 15 to 50 in just two years.
Real world data from companies that show how much and how quickly they were able to improve their Net Promoter Score
What is Customer Lifetime Value (CLV), why it’s important and how to calculate it for a range of customer relationship types.
T-Mobile is a great example of a business that has achieved phenomenal success. Here is how they use Net Promoter Score.
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