LinkedIn B2B Lead Generation Best Practices and Case Study
In this post I’m going to break down the best way to create a scalable B2B lead generation process using . Then I’m going to
In this post I’m going to break down the best way to create a scalable B2B lead generation process using . Then I’m going to
With the rise and rise of interest in Customer Journey Mapping there has been a commensurate rise in software applications to document, manage and
I realised recently that I have touched on the subject of determining what is important to customers a few times in recent blogs , but
I’ve specialised in lead generation for 25 years now. Sometimes as a front account manager. Sometimes as a business owner. And, you know, I
The HubSpot Sales CRM has loads of great features, but putting them together to really rev up your productivity isn’t always obvious. In this post,
I am often asked, What is the best way to develop and implement strategies to increase customer value? From a customer perspective, there are only
In this post we will make ourselves a simple but effective Net Promoter Score calculator in Excel and Google Sheets using the COUNTIF function. Before
We performed some Net Promoter Score comment coding work for a successful Australian health fund called nib health insurance. At the time nib had recently de-mutualised
The one number you need to grow… Who’d have thought such a simple statement could cause such a fuss! Net Promoter Score is of course
I’m always open to a debate on the pros and cons of any business approach but it’s better if the person on the other side
In the search for the perfect customer feedback metric there is an ongoing arms race. It started with the venerable Customer Satisfaction. Then came the
Increasingly, organizations are becoming dissatisfied with running customer satisfaction surveys and turning instead to designing and implementing customer feedback programs. The reason is simple, after
These days, many of my clients (and in fact businesses in general) are aware of the relevance and benefits of retaining their current customers. After
What is Lead Prospecting In B2B marketing, the classic sales funnel starts with identifying people that might some day be customers for your business. These
One August morning in 2015, HSBC workers arrived on a seemingly normal Friday; but normal it was not. Soon the phones started ringing: “None of
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