Net Promoter Score Benchmarks: Don’t Waste Your Time On External Data
It comes in many flavours but easily the most common Net Promoter Score question I get asked is: How good is my Net Promoter Score?
It comes in many flavours but easily the most common Net Promoter Score question I get asked is: How good is my Net Promoter Score?
Done properly, email marketing can be one of the most powerful lead-conversion tools in your marketing arsenal. But more often than not email marketing is done carelessly and quickly turns into nothing more than spam in your prospect’s inboxes. Professional marketers have some secrets that can help you – here are those secrets in a…
This practical post looks at 7 lead prospecting types all business can use and 3 best practices to maximise the number of leads you convert.
Paid Media, Earned Media and Owned media are the three key ways to get marketing messages distributed. We review each of type, their pros and cons.
Best practices for building a high-performing customer experience (CX) team: Insights from top CX leaders.
“Your customer is your most powerful asset”, yet, few organisations actually manage and monitor their customers as a financial asset?
Comparison and review of the customer journey map software tools you can use to document and manage your customer journey
Confused about lead vs prospect? Learn the exact differences through our clear 5-stage B2B sales model. Includes practical definitions, real examples, and when/how leads become prospects. Perfect for sales & marketing teams.
Sell more to existing customers: How and Why you should be focusing more efforts in this area and how you can improve your success rate.
Here are the most effective customer feedback survey incentives and when you should use them for maximum ROI.
Your boss walks in with a chart of the last 12 months of transactional Net Promoter survey results and she’s not happy! The score went
When you decide to get serious about understanding what your customers think, these are the best small business customer feedback tools.
Excel/Google Sheets NPS Calculator using the COUNTIF function – includes a downloadable spreadsheet you can adapt to your own needs.
Breaking down the best way to create a scalable B2B lead generation process using LinkedIn. Includes two real case studies.
Discover why API integration between SaaS platforms can be challenging despite claims of easy connectivity. Learn about webhooks and data pumps
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