B2B Marketing

B2B marketing can be tricky. This series of blog posts will share ideas, methodologies, tips and tricks on how to make your efforts more effective.

The 6 Worst B2B Marketing Mistakes and How to Avoid Them

By Elfie Tan 1 Comment

b2b marketing mistakes

I’ve heard it too many times from small businesses who no longer invest in digital B2B marketing. “We tried it and it doesn’t work.

After consulting with them, I’ve found the same mistakes being made, leading to many small businesses owners thinking that digital marketing doesn’t achieve anything worthwhile

That’s just not true.

When done correctly, marketing gets you more leads, more clients and more sales. It also broadens your network and increase the value of your products and services.

[Read more…]

Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

7 Simple Steps for Technical Blogging That Rank

By Elfie Tan Leave a Comment

Google ranks top blog post for customer experience — One of our top ranking customer feedback blog posts

If you’ve ever written a technical blog post and wondered why no one reads it, don’t be disheartened. Technical blogging help is at hand.

I’ve written this post for technical people who really know their stuff but are not sure how to write a blog post that attracts high-value readers and get’s their leads to click on their emails.

Writing a blog post that gets you to the top of the Google search page has become the Holy Grail of increasing website traffic. And as with anything worth achieving, it presents quite a challenge, even to the most capable of content marketers.

I have written lots of blog posts over the past 10 years. I’ve seen the trends in SEO change from short and frequent to the current ideal – long and informative.

What I can say is using the Google algorithm to your advantage today is more achievable, especially for people who know their subject.

Ranking in Google is more achievable now, especially for people who know their subject

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Surprised? Here’s why.

[Read more…]

Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

The Reliable Guide to B2B Lead Generation without Cold Calling

By Adam Ramshaw Leave a Comment

I’ve specialised in lead generation for 25 years now. Sometimes as a front line account manager. Sometimes as a business owner.

And, you know, I hate cold calling.

Love talking to people about their challenges and helping them solve business problems.

Hate cold calling.

So, I’ve made it my business to effectively generate leads without cold calling, and this is what I found out.

[Read more…]

Adam Ramshaw

Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.

Taguchi Testing: Triggered marketing testing on overdrive

By Adam Ramshaw Leave a Comment

If you are already using triggered marketing approaches, then you will want to maximize the value of each contact with your customer. To do that, you need to test your communications. And if you’re like most people, you’d be happy to improve the conversion on your triggered pieces by a few percentage points. What if there was a way to double or triple the number of conversions?

Impossible?

There is way and the secret is to vastly improve your ability to test e-newsletter elements efficiently and effectively. The way to do that is called Taguchi test design. [Read more…]

Adam Ramshaw

Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.

Are you using campaign lead or customer lead marketing?

By Adam Ramshaw 1 Comment

This week I’m going to build on a recent post (“Why customer segmentation is not customer strategy”) by looking at a new approach to creating a customer strategy.

We will start by examining how most marketing departments use customer segmentation. Over the past 10-15 years, an evolution, a good evolution mind you, has overtaken marketing organisations. In that time, there has been an increased focus on maximizing the return on marketing investment. [Read more…]

Adam Ramshaw

Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.

B2B Marketing

The 6 Worst B2B Marketing Mistakes and How to Avoid Them

7 Simple Steps for Technical Blogging That Rank

The Reliable Guide to B2B Lead Generation without Cold Calling

Taguchi Testing: Triggered marketing testing on overdrive

Impossible?

Are you using campaign lead or customer lead marketing?

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