B2B Marketing

B2B Marketing has changed drastically in the last few years. High-pressure sales tactics don’t work as well as they used to, if anything, they now deter buyers rather than encourage them to invest in a product.

To convert prospects into purchasers you need to provide them with the right information at the right time to make the decision to buy. This is called the buyer’s journey.

Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

There’s a ton of information out there on how you can best market your product or service. But most of this information isn’t targeted to B2B, instead focusing on B2C businesses. The good news is that there is plenty of cross-over. But how do you know what works for B2B and what doesn’t?

Well as a digital marketing consultancy, we’ve tried and tested most of the B2B techniques out there. Here are the top 17 ideas that we’ve found, makes the greatest difference to our clients.
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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.