Are you using campaign lead or customer lead marketing?
This week I’m going to build on a recent post (“Why customer segmentation is not customer strategy”) by looking at a new approach to creating
This week I’m going to build on a recent post (“Why customer segmentation is not customer strategy”) by looking at a new approach to creating
This recent blog article really struck a chord with me: Why Doesn’t My Market Segmentation Work? The author makes some good points. I agree completely
Some time ago, I posted an answer to a question asked by a retail client; “If the offers are always relevant, does it matter to
I recently read an article called “7 Prospecting Rules that produce Leads” by Brian Carroll who is the founder and CEO of In Touch, a