B2B Marketing

B2B marketing can be tricky. This series of blog posts will share ideas, methodologies, tips and tricks on how to make your efforts more effective.

Tested B2B Marketing Ideas You Can Use Today

By Elfie Tan Leave a Comment

There’s a ton of information out there on how you can best market your product or service. But most of this information isn’t targeted to B2B, instead focusing on B2C businesses. The good news is that there is plenty of cross-over. But how do you know what works for B2B and what doesn’t?

Well as a digital marketing consultancy, we’ve tried and tested most of the B2B techniques out there. Here are the top 17 ideas that we’ve found, makes the greatest difference to our clients.
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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

B2B Email Marketing: 13 Marketing Expert Secrets You Must Steal

By Elfie Tan 2 Comments

Done properly, email marketing can be one of the most powerful lead-conversion tools in your marketing arsenal. But more often than not email marketing is done carelessly and quickly turns into nothing more than spam in your prospect’s inboxes.

Professional marketers have some secrets that can help you – here are those secrets in a way you can use.

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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

B2B Social Media – The Definitive Guide

By Elfie Tan Leave a Comment

Most B2B organisations expect B2B social media marketing to be an uphill battle. This is largely due to the perception that most social media platforms are designed to service the B2C market.

Although many social media platforms were initially created for personal use, the money is made in business. So every major platform has its capabilities to cater to that.

Social media for B2Bs can be logical, well-structured and effective when you put your time and effort into the platforms best suited to your business.

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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

The Best B2B Marketing Tips And How They Actually Work

By Elfie Tan Leave a Comment

B2B marketing tips can be tricky. The sales cycle is long and carefully considered. Bright colours and fonts aren’t going to make a decision maker purchase impulsively.

Many small companies in the B2B space still rely on referrals. And why shouldn’t they, it’s the quickest way to earn trust. But what if you want your company to grow more quickly?

To do that, you’ll need to get more leads and most times referrals won’t be enough.

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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

The 6 Worst B2B Marketing Mistakes and How to Avoid Them

By Elfie Tan 1 Comment

b2b marketing mistakes

I’ve heard it too many times from small businesses who no longer invest in digital B2B marketing. “We tried it and it doesn’t work.

After consulting with them, I’ve found the same mistakes being made, leading to many small businesses owners thinking that digital marketing doesn’t achieve anything worthwhile

That’s just not true.

When done correctly, marketing gets you more leads, more clients and more sales. It also broadens your network and increase the value of your products and services.

[Read more…]

Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

B2B Marketing

Tested B2B Marketing Ideas You Can Use Today

B2B Email Marketing: 13 Marketing Expert Secrets You Must Steal

B2B Social Media – The Definitive Guide

The Best B2B Marketing Tips And How They Actually Work

The 6 Worst B2B Marketing Mistakes and How to Avoid Them

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