Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.
Fried Tofu Mofu Bofu

TOFU, MOFU & BOFU Tactics that Power-up your Marketing

Marketing has changed drastically in the last few years. High pressure sales tactics don’t work as well as they used to, if anything, they now deter buyers rather than encourage them to invest in a product. To convert prospects into purchasers you need to provide them with the right information at the right time to…

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email marketing secrets

B2B Email Marketing: 13 Marketing Expert Secrets You Must Steal

Done properly, e marketing can be one of the most powerful lead-conversion tools in your marketing arsenal. But often than not e marketing is done carelessly and quickly turns into nothing than spam in your prospect’s inboxes. Professional marketers have some secrets that can help you – here are those secrets in a…

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