Club Med’s Customer Survey Fail and How You Can Do Better
Recently my wife and I spent some very nice time in a Club Med beach resort. These have become one our favourite vacation destinations over
Recently my wife and I spent some very nice time in a Club Med beach resort. These have become one our favourite vacation destinations over
You’re a smart business owner. You keep up to date with the latest trends. You really like the whole customer feedback idea, and maybe you’ve
In a recent post on NPS data analysis I discussed using the Margin of Error method to determine if the difference between two Net Promoter
A simple change in words can influence the response. Choose your words wisely as it may skew your results!
Statistical analysis is a big, complex and fascinating area of study. Okay, okay maybe it’s not fascinating for everyone and I can already hear a
From the first day of primary (or grade) school most of us compete. I bet I can beat you to the fence/jump higher than you/hold
Transactional Net Promoter Score (NPS), where you ask customers to indicate their willingness to recommend your processes rather than their overall relationship with your organisation,
Another of the great conversations at the recent CustomerGauge User Group meeting was around driving employee engagement. There were some very good ideas and best
The length of your customer survey is just as important as the questions you’re asking. So exactly how long should your customer survey be?
Helping B2B Companies For more than 20 Years
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Customer Feedback In-Depth Guides Statistical Analysis Statistical analysis of survey data is critically important to the success of your customer feedback program. This set of
It was a great internal brain storming session to collect questions for your new customer feedback survey. And, over the last few days you’ve wordsmithed
Is the new iPhone better than the latest Android phone? Ask 10 people and you’ll get 10 different answers — all of them based on
Staring at a blank sheet of paper trying to write a customer survey is never fun. However, if you break the survey down into logical
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