How to Choose a B2B Marketing Automation Platform
B2B Marketing Automation can be a very effective way to reduce human error, increase efficiency and remove expense from your marketing process. It can also
B2B Marketing Automation can be a very effective way to reduce human error, increase efficiency and remove expense from your marketing process. It can also
Marketing Automation is very effective way to reduce human error, increase efficiency, remove expense and drive sales. It can also be a great way to
In the last 20 years, three customer experience metrics have competed to be the one most popular and recognised as predicting customer loyalty: Net Promoter
You’ve spent weeks framing the course, writing the course notes, building PowerPoint slides, booking just the right venue. Now the course is over you want
Implementing a Net Promoter Score process in your organisation can drive powerful business results. Here’s how to do it right the first time.
About 3 minutes after your first customer feedback or Net Promoter® survey goes out, management will be pounding the desk for a report with charts, analysis
Customer retention is an important driver of overall business value. It’s quite simple: the fewer customers you lose the faster you grow. For B2C, i.e.
Sometimes I chat to people who have tried Net Promoter but found it didn’t deliver the business value they were hoping for, so they ditched the
Before a customer can complete your meticulously developed customer feedback survey, they need to open the email invitation. You have precious few seconds to prevent
Assuming you have decided that running a customer feedback survey is a good idea, the next question is: when should you send the survey to your
If you’re like most of the people who measure the marketing ROI on campaigns or other business initiatives, you’re probably focusing on the wrong thing:
Interactive marketing is a relatively new feature on the marketing and customer management landscape. It is only with the relatively recent advances in software tools
While there are literally hundreds, and maybe even thousands, of B2B marketing KPIs that you can track, there are only five that you need to
Customer surveys come in many shapes and sizes but customer feedback question mistakes tend to be the same and they repeat time and time again.
While there are many advanced statistical packages, you don’t need them to perform a detailed and comprehensive analysis of your survey data. You can use
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