Helping companies better understand and generate higher value from their existing customers
Nowhere is this more true than your customer relationships.
It is at the heart of Net Promoter Score … or any customer feedback program for that matter.
[Read more…]
Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.
With deference to George Harrison’s classic song lyric…
Without a clear and well defined buyer personas, you risk creating customer experiences that frustrate and annoy customers while simultaneously driving up your cost to service them. Frustrated customers complain more and more loudly.
Whereas, creating a customer experience that matches your customer personas drives customer satisfaction, loyalty and lower costs.
[Read more…]Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.
After spending 15 minutes on the phone to my bank the nice lady asks me if I would hold on after she hangs up to take a short survey. Sure what’s one more survey to someone who lives them 24/7!
After a couple of prompted button pushes to enter scores I get the chance to provide verbal feedback. I’m not the type to use circumlocution, I like to get straight to the point and I proceed with a relatively detailed account of a recent issue. I’m only half way through when I’m interrupted with a tone and told that the recording has ended.
But I had so much more to say.
Not a great experience.
Post call IVR surveys like this are popping up everywhere with more and more organisations using the approach to gather transactional customer feedback.
The question is not whether they are possible, clearly they are, but whether they are useful. It turns out: much less so than you might think.
In this post I compare post call IVR surveys to email invites for web surveys to see which is more effective. I also provide a checklist of things that you must do if you want to be successful.
Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.
We’ve been helping companies use NPS® for more than 10 years. In that time we’ve tried lots of different approaches and seen first hand what works … and what doesn’t.
This post is the distillation of that 10 years of Net Promoter Score® implementation experience with organisations of different sizes and shapes.
These are the factors we have found to be consistently important regardless of company size, industry and other variables.
If you follow these rules you will:
In this post there are lots links to other blog posts, both on this site and elsewhere. If I tried to put all of the content into this one post it would be more like a book than the focused list I wanted to present. But I’ve put them in so you have a link to more information as needed.
[Read more…]Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.
Customer surveys not completed are like bird songs never heard or paintings never seen: so much effort but if no-one responds it’s all for nothing.
Improving the number of survey responses is critical because:
Increasing your customer satisfaction survey response rate is not difficult but you do need to focus on the detail.
With just a few small changes you can more than double the number of survey responses so its’ worth sweating the details. [Read more…]
Adam Ramshaw has been helping companies to improve their Net Promoter® and Customer Feedback systems for more than 15 years. He is on a mission to stamp out ineffective processes and bad surveys.
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