Some companies operate at high performance year after year, and others scrap to stay in business. The variable most often missing from the under-performers is genuine customer advocacy — a way of operating that goes well beyond fee-for-service. Here's how high-performing companies set themselves apart, written by guest contributor Seb Atkinson.
Customer feedback only drives change if employees engage with it — and most rollouts skip the engagement work entirely. Here are eleven proven approaches to driving employee engagement in a customer feedback program, from strong change management through Employee NPS, customer champions and Vox Pop videos. Drawn from real rollouts where the engagement work decided whether NPS stuck.
It's tempting to use NPS to track staff performance — particularly when the business has grown beyond where the CEO can be everywhere. It's also a fast way to break the program. Here's why score-focused NPS produces score-begging instead of improvement, and what to focus on instead, including the surprising case for targeting response rate not NPS.
The quality-versus-quantity strategic debate is decades old and still doesn't have a one-size-fits-all answer. But there's one decision rule the winners all follow: pick a position and be ruthless about it. Wolters Kluwer's CX regional manager Janine Scott on why service innovation matters as much as product innovation, and how to choose between the two paths.
Recommending a competitor sounds like commercial suicide. Done well, it's one of the strongest trust signals you can send — and it pays back in loyalty most marketers chronically under-value. Here's when to do it, and how to make sure it doesn't read as a gimmick.
American Airlines was getting three times more on-hold Twitter complaints than its nearest competitor — even after adjusting for passenger miles. Could public crowd data predict NPS without running a survey? The numbers say yes, and that has interesting implications for benchmarking, brand monitoring, and how loudly hold times leak into customer loyalty.