B2B Marketing Return on Investment (ROI)

If you’re like most of the people who measure the marketing ROI on campaigns or other business initiatives, you’re probably focusing on the wrong thing:

While there are literally hundreds, and maybe even thousands, of B2B marketing KPIs that you can track, there are only five that you need to

We talked previously about using value maps as a guide to treating different customers differently as you market to them.  Now it’s time to take