7 Steps to Measuring the Right Marketing ROI
If you’re like most of the people who measure the marketing ROI on campaigns or other business initiatives, you’re probably focusing on the wrong thing:
If you’re like most of the people who measure the marketing ROI on campaigns or other business initiatives, you’re probably focusing on the wrong thing:
While there are literally hundreds, and maybe even thousands, of B2B marketing KPIs that you can track, there are only five that you need to