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“Make every detail perfect and limit the number of details to perfect.” — Jack Dorsey, co-founder of Twitter
Personally, I come from the “perfect is the enemy of done” camp.
Have a great CX case study, statistic or insight you’d like to share with the CX Tribe? Hit reply and let me know.
The Best Customer Feedback Survey Incentives
This post reviews the latest research to uncover the best type of incentive to use to lift customer feedback survey responses rates and looks at the critical question of whether incentives change how people respond.
Useful guide by Nuala Turner that includes salary ranges for a variety of job seniorities and countries along with some high level job descriptions.
[Strategy / Case Study]
Cost Reduction Creates Experience Improvement, Not Just Business Value
As CX professionals we spend a lot of time talking about the customer retention value of CX but cost reduction is just as important. It’s actually more important for organisations whose customers don’t have a choice including governments.
For example, in this case study the organisation achieved a 30% cost reduction in one area of the business as a “side benefit” of a simple but substantial customer experience improvement change: Turning NPS Into Business Improvement Initiatives
John Goodman outlines what CXO’s care about and what they want to avoid. It’s a good post to ponder every time you put together a CX business case.
The issue of getting executive support, a.k.a. funding, for CX projects is not new. CX is harder to link to business revenue than, say, adding a new sales head or running a Google Ads campaign.
But harder does not mean impossible and the secret is to think like a CFO. CFOs care about measurable improvements to revenue and cost.
Remember, capital for investment in the business is limited.
If your business case comes up against one that shows a lower risk and/or more precisely calculated way to add revenue or reduce cost it will lose. It’s the only rational approach.
You might have to work harder to demonstrate those gains but you must do it nonetheless.