How Advocacy Marketing Creates B2B Brand Ambassadors
What advocacy marketing is, how it benefits your business, and how to use different advocate marketing techniques.
What advocacy marketing is, how it benefits your business, and how to use different advocate marketing techniques.
Interactive marketing is a relatively new feature on the marketing and customer management landscape. It is only with the relatively recent advances in software tools
Trigger marketing is not just a fancy new marketing technique that you can layer over your existing campaign process. It is a fundamentally different way
The path to successful Trigger Based Marketing often seems to be strewn with road blocks but is it? In this post I will examine the
This week I’m going to build on a recent post (“Why customer segmentation is not customer strategy”) by looking at a new approach to creating
This recent blog article really struck a chord with me: Why Doesn’t My Market Segmentation Work? The author makes some good points. I agree completely
Another thought-provoking piece of research from one of our ‘must read’ organisations, the Marketing Science Institute is the Sources of Social Value in Word-of-mouth Programs.
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