B2B Marketing Strategy

Interactive marketing is a relatively new feature on the marketing and customer management landscape.  It is only with the relatively recent advances in software tools

Trigger marketing is not just a fancy new marketing technique that you can layer over your existing campaign process. It is a fundamentally different way

The path to successful Trigger Based Marketing often seems to be strewn with road blocks but is it?  In this post I will examine the

This week I’m going to build on a recent post (“Why customer segmentation is not customer strategy”) by looking at a new approach to creating

This recent blog article really struck a chord with me:  Why Doesn’t My Market Segmentation Work? The author makes some good points. I agree completely

Another thought-provoking piece of research from one of our ‘must read’ organisations, the Marketing Science Institute is the Sources of Social Value in Word-of-mouth Programs.