B2B Marketing Strategy

Protecting Customers from your Marketing

“Capturing Customers”, “Luring Customers”, “Attracting Customers” and “Keeping Customers” are all terms used daily in marketing departments.  They inve images of carefully prepared fly patterns,

Word of Mouth Programs – Making Money

Another thought-proving piece of research from one of our ‘must read’ organisations, the Marketing Science Institute is the Sources of Social Value in Word-of-mouth Programs.

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