Not happy with the ROI from you customer feedback program?
Can you put your hand on your heart and say that you are getting great value from your customer feedback program? No? You’re not alone.
Are you using Net Promoter? Check out our
Net Promoter Success Diagnostic
Smart companies drive real business value through collecting and using customer feedback (Zappos, Apple, American Express, Amazon), in fact they become renowned for it. Others just waste their money (no names needed here).
If your score isn’t improving you should change what you’re doing.
Like many business competencies there are systems, skills and approaches that organisations must use to be successful in collecting and managing customer feedback. If those systems, skills and approaches have not been implemented the chance for success is low.
The trick, of course, is to understand clearly what the successful companies are doing so you can copy their approach. So it would be useful to know what the successful companies are doing that you are not.
Genroe been helping customers to implement voice of the customer programs for 10 years. We have seen what works and what doesn’t; right up close. We’ve researched how the best companies, locally and around the world, operate. We have literally searched the world for the best approaches to solving these problems.
Benchmark yourself against the best
The Voice of the Customer Success Diagnostic pulls all that knowledge together. It clearly shows you the gaps between your approach and the best practice. It also tells you how to close those gaps. In short it is a roadmap to success in gathering and using customer feedback.
With this disgnostic you will
- Understand your business’s level of maturity in the key customer feedback areas
- Be able to prioritise your focus for improvement
- Start to drive real value from your customer feedback program
Start improving now
If you are not getting great value from your voice of the customer program you have two choices.
- Stop collecting the data and save your money; or
- Contact us now to start improving your program.