Customer Loyalty Programs: 5 items for your next grease and oil change
We all know what we want from our customer loyalty programs; more, and more profitable, customers. The trouble is that customers are notoriously fickle, changeable,
Creating customer loyalty is essential for businesses in nearly every industry and is often a key to sustainable growth and profitability.
There are many ways to create customer loyalty, including the use of Customer Loyalty Programs.
Customer Loyalty Programs are generally based on offering rewards and incentives to customers for their on-going purchase.
These posts will help you implement effective programs in your business.
We all know what we want from our customer loyalty programs; more, and more profitable, customers. The trouble is that customers are notoriously fickle, changeable,
A lot of companies struggle with determining just how to build their organization structure around customer loyalty management. Is there a separate customer loyalty group,
Refer a friend programs: are they worth it? Yes, as it happens they are and some very recent research gives us the numbers to back it up.
The Australian general insurance business has become a hot house of competition, with heavy promotion by new overseas online insurers. Intense competition can be a
Measuring the effectiveness of customer loyalty programs has always been a bit of a problem. We know the objectives of these programs clearly. These would be customers
We do a bit of work on loyalty programs for some of our clients. I quite like the mixture of automation, pro activity, data-insight and self-serve that
Using the Value Map and calculating Marketing Allowable puts you in good stead as you manage your customer relationships. But, if you don’t know where
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