Proven Content Marketing Tips to Boost B2B Lead Generation
In a previous blog post, I talked about different types of content and how to use them. To expand on that, I would like to
In a previous blog post, I talked about different types of content and how to use them. To expand on that, I would like to
The difference between a Digital Marketing Funnel and a Buyer’s Journey You might assume that a digital marketing funnel and a buyer’s journey are the
Paid Media, Earned Media and Owned media are the three key ways to get marketing messages distributed. We review each of type, their pros and cons.
The buyer’s journey is the foundation of an effective marketing funnel. Without it, you’re shooting blind and B2B marketing becomes a matter of luck rather
MQL (Marketing Qualified Lead) is a relatively well-known term in B2B Marketing circles but there is little real world advice on what they are or how to apply to idea in your business. In this post we’ll look at practical approaches to identify and act on your MQLs in a…
Marketing has changed drastically in the last few years. High pressure sales tactics don’t work as well as they used to, if anything, they now deter buyers rather than encourage them to invest in a product. To convert prospects into purchasers you need to provide them with the right information at the right time to…
As noted in the title, this HubSpot CRM 2018 review is by an actual user – it’s not one of those robo comparisons that are becoming
Most B2B organisations expect B2B social media marketing to be an uphill battle. This is largely due to the perception that most social media platforms
Subscribers, Leads, MQLs, SQLs, Prospects, Opportunities, Customers: these terms get thrown around in B2B sales and marketing departments the world over but it’s almost like
I’ve heard it too many times from small businesses who no longer invest in digital B2B marketing. “We tried it and it doesn’t work. After
While there is no direct LinkedIn to HubSpot integration, there are a couple of tools that do allow you to quickly and easily copy data
As an inbound marketer there is nothing quite as frustrating as creating great content, that is read by potential customers, but on which they don’t
B2B selling is expensive. Sales cycles are long, typically 3 months to longer than a year, sales staff resourcing is high and even just creating the
20 years ago the sales lead nurture process was simple but manual and heavy on admin. Sales people would keep racks of 3×6″ index cards
Today we welcome a guest post by Sam Johnson. Sam is the Founder at Feedback Loop – An Australian Software Company that helps businesses get
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