Helping companies better understand and generate higher value from their existing customers
To the average
Besides that, the structure, use and location of a landing pages is massively different from a homepage.To set up a well-oiled marketing machine a major moving part will be having a homepage and multiple well placed landing pages.
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A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.
The buyer’s journey is the foundation of an effective marketing funnel. Without it, you’re shooting blind and B2B marketing becomes a matter of luck rather than a series of calculated moves.
A buyer’s journey is the typical or most likely process a prospect will go through leading up to the purchase of a product or service. It involves the thought process, reactions and interactions a potential buyer may go through before they are on-boarded as a client.
A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.
B2B Marketing has changed drastically in the last few years. High-pressure sales tactics don’t work as well as they used to, if anything, they now deter buyers rather than encourage them to invest in a product.
To convert prospects into purchasers you need to provide them with the right information at the right time to make the decision to buy. This is called the buyer’s journey.
A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.
There’s a ton of information out there on how you can best market your product or service. But most of this information isn’t targeted to B2B, instead focusing on B2C businesses. The good news is that there is plenty of cross-over. But how do you know what works for B2B and what doesn’t?
Well as a digital marketing consultancy, we’ve tried and tested most of the B2B techniques out there. Here are the top 17 ideas that we’ve found, makes the greatest difference to our clients.
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A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.
Done properly, email marketing can be one of the most powerful lead-conversion tools in your marketing arsenal. But more often than not email marketing is done carelessly and quickly turns into nothing more than spam in your prospect’s inboxes. Professional marketers have some secrets that can help you – here are those secrets in a way you can use.
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A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.
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