Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.
convert to inbound

How to Convert to Inbound Marketing

Inbound marketing has been driving traffic, leads and customers businesses for over a decade now. Until recently it was commonly called Content Marketing. It’s

Fried Tofu Mofu Bofu

TOFU, MOFU & BOFU Tactics that Power-up your Marketing

Marketing has changed drastically in the last few years. High pressure sales tactics don’t work as well as they used to, if anything, they now deter buyers rather than encourage them to invest in a product. To convert prospects into purchasers you need to provide them with the right information at the right time to…

Send this to a friend