Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.
email marketing secrets

B2B Email Marketing: 13 Marketing Expert Secrets You Must Steal

Done properly, email marketing can be one of the most powerful lead-conversion tools in your marketing arsenal. But more often than not email marketing is done carelessly and quickly turns into nothing more than spam in your prospect’s inboxes. Professional marketers have some secrets that can help you – here are those secrets in a…

convert to inbound

How to Convert to Inbound Marketing

Inbound marketing has been driving traffic, leads and customers businesses for over a decade now. Until recently it was more commonly called Content Marketing. It’s

Fried Tofu Mofu Bofu

TOFU, MOFU & BOFU Tactics that Power-up your Marketing

Marketing has changed drastically in the last few years. High pressure sales tactics don’t work as well as they used to, if anything, they now deter buyers rather than encourage them to invest in a product. To convert prospects into purchasers you need to provide them with the right information at the right time to…