Marketing and PR strategist

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

Proven Content Marketing Tips to Boost B2B Lead Generation

In a previous blog post, I talked about different types of content and how to use them. To expand on that, I would like to share my tried and tested B2B content marketing tips for planning and executing a content marketing strategy that leads to steady success in lead generation. So let’s jump right in.

Make a plan and stick to it

Churning out blogs as often as possible is no longer going to work, thankfully. These days, Google is more sophisticated and likes longer and more useful content that’s well planned.

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

The Best B2B Marketing Blogs to Follow

It’s been a pretty good year for us so far. Our clients are happy because they’re websites are getting more traffic, their emails are getting more engagement and they’re getting more leads.

Google’s search algorithm has been through an update and we’ve learned a lot from reading up on what other experts in the marketing field are doing.

Some of these bloggers have some great advice which we’ve found to be actionable and lead to significant positive outcomes. We’d like to give credit where credit is due and share some of what we’ve learned with you.

So here are some of the top B2B marketing blogs in 2019.

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

Key Content Marketing Types for use in B2B Lead Generation

In spite of its growing popularity, many businesses haven’t quite grasped the concept of inbound marketing. It centres around the idea of teaching and helping prospective clients before trying to close them. Many business people fear that giving away knowledge and intellectual property through different content marketing types will result in theft and a decrease in sales. But this is rarely the case

This blog will look into the different types of content types a business can use in inbound marketing and tackle this very concern.

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

How to Build a Great Digital Marketing Funnel for B2B

The difference between a Digital Marketing Funnel and a Buyer’s Journey

You might assume that a digital marketing funnel and a buyer’s journey are the same thing but that would be falling short on a lot that the marketing funnel can achieve for you. Although they have some similarities, it is critical to have both of these tools in your B2B marketing arsenal.

Here’s why.

The buyer’s journey is a flow chart of the thought process that your buyers go through before they make the decision to purchase something from your business. It’s what you use to understand your prospect, and build yourself a well-informed marketing funnel.

A marketing funnel describes the marketing tactics you use to address each stage of the buyer’s journey.

They are both important and certainly not the same.