Marketing and PR strategist

Easy Steps to Optimise your Homepage for Lead Conversion

What is the aim of your homepage?

Conversion and education are key points to optimise your homepage in B2B marketing. But you need to be realistic and think about why people may visit it. The most likely reason is to gain a better understanding of what your business is about.

So, make your business, and its products and services, easy to understand with as few words as possible. That is why concise copy is so important for a homepage. Too many words will lead to higher bounce rates and make leading them down a path more difficult.

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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

7 Simple Steps for Technical Blogging That Rank

By Elfie Tan Leave a Comment

Google ranks top blog post for customer experience — One of our top ranking customer feedback blog posts

If you’ve ever written a technical B2B blog post and wondered why no one reads it, don’t be disheartened. Technical blogging help is at hand.

I’ve written this post for technical people who really know their stuff but are not sure how to write a blog post that attracts high-value readers and get’s leads to click on emails. Technical blogging can be tricky because writing for your audience means writing to their level of understanding, not yours.

Writing a blog post that gets you to the top of the Google search page has become the Holy Grail of increasing website traffic. And as with anything worth achieving, it presents quite a challenge, even to the most capable of content marketers.

I have written lots of blog posts over the past 10 years. I’ve seen the trends in SEO change from short and frequent to the current ideal – long and informative.

What I can say is using the Google algorithm to your advantage today is more achievable, especially for people who know their subject.

Ranking in Google is more achievable now, especially for people who know their subject

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Surprised? Here’s why.

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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

Tested B2B Marketing Ideas You Can Use Today

By Elfie Tan Leave a Comment

There’s a ton of B2B marketing ideas out there on how you can best spread the work on your product or service. But most of this information isn’t targeted to B2B, instead focusing on B2C businesses. The good news is that there is plenty of cross-over. But how do you know what works for B2B and what doesn’t?

Well as a digital marketing consultancy, we’ve tried and tested most of the B2B techniques out there. Here are the top 17 ideas that we’ve found, makes the greatest difference to our clients.
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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

The Best B2B Marketing Tips And How They Actually Work

By Elfie Tan Leave a Comment

B2B marketing tips can be tricky. The sales cycle is long and needs to be carefully considered. Bright colours and fonts aren’t going to make a decision maker purchase impulsively. The right words and offers will make the difference but it takes a lot of trial and error to get there.

Many small companies in the B2B space still rely on referrals. And why shouldn’t they, it’s the quickest way to earn trust. But what if you want your company to grow more quickly?

To do that, you’ll need to get more leads and most cases, referrals won’t be enough.

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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

How Social Media Platforms for B2B Marketing Actually Work

By Elfie Tan Leave a Comment

Some people believe that social media is a B2C game. That’s it’s all cute cats, charity hashtags and artsy pictures of Sunday brunch. They couldn’t be more wrong. Social media platforms for B2B businesses are a big deal.

Fair enough if you think that Instagram and SnapChat may not be as applicable to B2B as they are more visually focused social media platforms. But let’s not forget LinkedIn and Facebook.

B2B companies can find huge benefits from LinkedIn and the business contact network it opens up.

Facebook has been around for an age now, and everyone and their gran is on it. So don’t brush it aside. Remember, that behind every company logo are the people who put it there.

In this post we’ll look at how B2B businesses can use social media within platform-specific requirements, including sizing, and how to keep to legal regulations and professional etiquette

Download our FREE Facebook Reporting Spreadsheet here.

Get this FREE Facebook Reporting Tool Template for Excel to get Click-Through Rates and Cost per Click Metrics.Click here to get it.

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Elfie Tan

A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.

Easy Steps to Optimise your Homepage for Lead Conversion

What is the aim of your homepage?

7 Simple Steps for Technical Blogging That Rank

Tested B2B Marketing Ideas You Can Use Today

The Best B2B Marketing Tips And How They Actually Work

How Social Media Platforms for B2B Marketing Actually Work

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