Lead nurture campaigns are built to, you got it, nurture your leads. But what does that actually mean? Well once you’ve put together some gated content and you’ve managed to collect some email addresses from people who are interested in your content, you need to do two things with these new contacts:
- Determine which ones fit into your buyer persona (ie people who you can work with)
- Send them content over a period of time which will move them along the buyer’s journey to the point where they can be handed off to your sales team.
- Keep you top of mind during the long B2B marketing cycle.
A marketing and PR strategist dedicated to helping companies leverage greater customer engagement, brand visibility and profits through tried and tested digital methodologies.