B2B Lead Generation Services

We provide inbound lead generation and outbound lead generation services to Australian and New Zealand B2B companies wanting to increase the number of prospects in their sales pipeline.

What is Lead Generation

The sales funnel starts with identifying and/or attracting people that might someday be customers for your business: leads.

Leads are reviewed and, if they fit a target buyer Persona, become Prospects. Prospects then convert to Customers when they make a purchase.

Lead generation is where every sale starts, by finding people that might one day become customers.


B2B Lead Generation Services

We provide the following of B2B lead generation services.

Note that these each of these approaches can work independently but combining them generates synergies that result in a 1 +1 = 3 outcome.


Inbound Lead Generation: Content Marketing

Creating information (content, blogs, etc) that your ideal lead will find enticing and then promoting that content. Typically, your content marketing will include assets targeted at different stages of your buyers purchasing journey. We provide services to help you write and promote content, and convert readers to subscribers. Download this case study on how we capture 38 new contacts per day, 7 days a week.


Inbound Lead Generation: Email Marketing

Using regular, relevant, communications with subscribers and their interaction with the content and website to identify sales lead opportunities for action by the sales team. We provide services to design and automate the nurturing of subscribers, scoring their interactions and alerting of sales teams.


Inbound Lead Generation: Social Selling

There are several social networks you can be use to promote your business but for B2B sales, LinkedIn is by far the most effective. Making simple changes in your sales teams use of LinkedIn and ensuring they have the right profile can create a strong source of sales leads. We give your sale teams the most effective profile and training on how to generate inbound leads from this channel.


Inbound Lead Generation: Social Advertising

Because social networks have detailed knowledge of their users, they are very effective ways of targeting inbound content offers. You are able to target your exact B2B persona profile and convert them to leads at very reasonable costs. We recommend LinkedIn for B2B lead generation because of its ability to target staff in B2B organisations. 


Outbound Lead Generation: Search Engine Advertising

Search engine advertising (Google AdWords, Bing advertising) targets key search terms and continues to be a viable outbound lead generation approach. It’s inability to target specific buyer personas makes it less effective than social advertising but it is still useful tool. We manage your Google Adwords campaigns and maximise the ROI of your spend. 

Next Steps

Client Testimonials

Hear from clients who have used our services.

John Moss

So, for me, it’s around the continued relationship and drive to improve our client loyalty, and just the sheer knowledge and experience in the Genroe team.

Renee Farnham

Genroe, has added value to our business by truly seeking to understand our needs and providing us with tangible practical solutions – always!

Joanna Thomas

Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers.

Michael McGough

I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”.

Bernice McLeod

Every change that we want, or any idea that we have, we can talk to Genroe and they will make it happen or do something to make it happen to the same effect.

Angela Jones-Blayney

Reports produced by Genroe are of superior quality enabling the business to critically analyse its position to ensure decision making is sound and based on best practice data.

Jeff McLean

I know one of the Managing Directors, who is in his late 50s, said when we put CustomerGauge in his business: it’s the single most transformational thing he’s ever seen in his 30 years in leadership.

Sam Riley

They stay there, they understand the business and then we get the benefit of all of their experience and they are specialist.

Mark Burgess

The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track.

Russell Evans

A combination of street smarts as well as just an academic understanding of what NPS is all about. Genroe are passionate about it.

Michael Bray

Michael Bray

Genroe’s ability to be hands on with all areas of our business, guide each area of our business through the steps of introducing NPS into our BAU through outstanding communication, was their greatest strength.

Peter Perla

If you are passionate about delivering a best in class customer experience then unreservedly, I recommend you partner with Genroe and CustomerGauge.

David Schekoske

Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with

Craig Scowen

[Genroe] have provided a sound platform for Wolters Kluwer to develop a world class customer experience program, the project is already delivering results and we fully expect this to continue into the future.

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