Target the right leads; Convert the right prospects; Create loyal customers
We help B2B Business Owners and Marketing Managers who have the following problems:
- We aren’t generating enough leads to grow as fast as we want
- Our existing lead sources are slowly drying up: it’s getting harder and harder to find good sales leads
- We’re running ads on Google/Facebook/etc but we don’t know if they’re working or we’re wasting our money
We offer a range of services to assist you in the process of attracting, targeting and converting the right prospects.
We are Not a Normal Marketing Agency
We are not a traditional Marketing Agency – we are a business growth consultancy and that makes us different:
- 30 years of experience in process, data, statistics, and fact-based decision making. We recommend what has been proven to work
- Deep understanding of data and using it to make business decisions
- Manage by fact not fashion or intuition
- Deep skills in statistics and reporting
- 20 years of customer loyalty/retention consultancy so have a deep understanding of the drivers of customer loyalty
- 20 years of using inbound sales and marketing drive our own business.
- 10 years of expertise in rolling out corporate change management: what we roll-out will be embraced by the organisation
Buyer Persona Development
A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Creating your buyer persona is the first step in ensuring that you are building the right customer experience for your business.
We work with you to create a set of buyer personas that match your business and customer experience.
Content marketing is a marketing program that centres on creating, publishing, and distributing content for your Buyer Personas. The goal here is to attract the right prospects for your business. Typically your content marketing will include assets targeted at different stages of your buyers purchasing journey.
A good content marketing process will deliver an ongoing stream of aligned prospects to your business.
We can support you in the content strategy, content creation and conversion process.
Learn more about our Content Marketing services.
The exact statistics vary but the basic truth is that you will need to interact with a prospect multiple times (5-12 depending on who you speak with) before they will be ready to purchase from you.
Lead nurturing is the process of supporting and educating the prospect during those interactions so they are receptive to your business when they are ready to purchase.
We work with you to create a lead nurturing process that ensures the right prospects are surfaced to your sales team at the right time.
Learn more about our: Lead Nurturing services.