B2B Marketing Services

Target the right leads; Convert the right prospects; Create loyal customers​

We help B2B Business Owners and Marketing Managers who have the following problems:

  • We aren’t generating enough leads to grow as fast as we want
  • Our existing lead sources are slowly drying up: it’s getting harder and harder to find good sales leads
  • We’re running ads on Google/Facebook/etc but we don’t know if they’re working or we’re wasting our money

We offer a range of services to assist you in the process of attracting, targeting and converting the right prospects.

We are Not a Normal Marketing Agency

We are not a traditional Marketing Agency – we are a business growth consultancy and that makes us different:

  • 30 years of experience in process, data, statistics, and fact-based decision making. We recommend what has been proven to work
    • Deep understanding of data and using it to make business decisions
    • Manage by fact not fashion or intuition
    • Deep skills in statistics and reporting
  • 20 years of customer loyalty/retention consultancy so have a deep understanding of the drivers of customer loyalty
  • 20 years of using inbound sales and marketing drive our own business.
  • 10 years of expertise in rolling out corporate change management: what we roll-out will be embraced by the organisation

1.

Buyer Persona Development

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Creating your buyer persona is the first step in ensuring that you are building the right customer experience for your business.

We work with you to create a set of buyer personas that match your business and customer experience.

2.

Content Marketing

Content marketing is a marketing program that centres on creating, publishing, and distributing content for your Buyer Personas. The goal here is to attract the right prospects for your business. Typically your content marketing will include assets targeted at different stages of your buyers purchasing journey.

A good content marketing process will deliver an ongoing stream of aligned prospects to your business.

We can support you in the content strategy, content creation and conversion process.

Learn more about our Content Marketing services.

3.

Lead Nurturing

The exact statistics vary but the basic truth is that you will need to interact with a prospect multiple times (5-12 depending on who you speak with) before they will be ready to purchase from you.

Lead nurturing is the process of supporting and educating the prospect during those interactions so they are receptive to your business when they are ready to purchase.

We work with you to create a lead nurturing process that ensures the right prospects are surfaced to your sales team at the right time.

Learn more about our: Lead Nurturing services.

Next Steps

Client Testimonials

Hear from clients who have used our services.

Sam Riley

They stay there, they understand the business and then we get the benefit of all of their experience and they are specialist.

John Moss

So, for me, it’s around the continued relationship and drive to improve our client loyalty, and just the sheer knowledge and experience in the Genroe team.

Joanna Thomas

Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers.

Angela Jones-Blayney

Reports produced by Genroe are of superior quality enabling the business to critically analyse its position to ensure decision making is sound and based on best practice data.

Mark Burgess

The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track.

Craig Scowen

[Genroe] have provided a sound platform for Wolters Kluwer to develop a world class customer experience program, the project is already delivering results and we fully expect this to continue into the future.

Bernice McLeod

Every change that we want, or any idea that we have, we can talk to Genroe and they will make it happen or do something to make it happen to the same effect.

Jeff McLean

I know one of the Managing Directors, who is in his late 50s, said when we put CustomerGauge in his business: it’s the single most transformational thing he’s ever seen in his 30 years in leadership.

Michael McGough

I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”.

David Schekoske

Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with

Russell Evans

A combination of street smarts as well as just an academic understanding of what NPS is all about. Genroe are passionate about it.

Renee Farnham

Genroe, has added value to our business by truly seeking to understand our needs and providing us with tangible practical solutions – always!

Michael Bray

Genroe’s ability to be hands on with all areas of our business, guide each area of our business through the steps of introducing NPS into our BAU through outstanding communication, was their greatest strength.

15 Minutes of Free Consulting

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