In today’s business environment, it is more important than ever to understand your customers’ behaviour and potential value, especially those who may be considering a switch to another bank.
As you know, your customers often have multiple accounts across multiple banks. However, by understanding who they are and targeting them with the right offer, it’s possible to create a deeper relationship that will save them money, while increasing your bank’s overall revenue.
Your customers’ earning power and savings habits are constantly changing. By intelligently segmenting your customer data, targeting high-potential customers and delivering appropirate customer interactions, you can avoid wasting marketing dollars on undesirable or low-potential customers.