About Us

With headquarters in Sydney Australia and offices in New York, Genroe has been a driving force in helping companies better understand and generate higher value from their existing customers. Since 2002, banks, insurance companies and telecommunications providers have used Genroe's wide analytical platform to maximize profitability and revenue potential.

Additionally, the company works with Private Equity firms and Mergers and Acquisitions departments to determine the value of customer bases so they can better predict - and mitigate - the impact of company transactions on the value of their customer bases.

Genroe has developed an analytical platform and a wide range of products that allow their consultants to immediately show clients new ways to understand customer behaviour and dramatically increase revenue through proven cross-selling, up-selling and relationship building strategies.

By employing a full range of analytically-based platforms and, innovative client-specific strategies, Genroe enables businesses to locate and extract significant incremental revenue from their existing customers. Companies working with Genroe report a maximized return on their investment of time and money since cultivating targeted relationships with customers who can drive profitability to their business.