Adam Ramshaw · Tools
Transactional Net Promoter Score®: Which is the best way to collect data?
Transactional NPS is just two questions, but the way you collect the responses changes the response rate by 5x. Outbound phone, inbound IVR, email, web; each has its case and its trap. Here's the comparison across the main collection channels, and the criteria (timely, frequent, low-touch) that pick the winner for your touchpoint.