Best Practice Net Promoter Score® Implementation

Implementing Net Promoter is not so difficult? Send a survey, write a report and presto you’re a Net Promoter® company. Actually, it’s not quite that easy, as you may have guessed.

Collecting the Net Promoter score information is just the starting point for driving value from this very successful approach. You will also need to implement change management approaches within your organisation and have the right governance processes in place.

It doesn’t have to be complex but it does have to be done if you want to drive customer loyalty with NPS®.

Rather than starting from a blank slate, Genroe bring a series of tried and tested workshops, reviews and best practice recommendations to your Net Promoter Implementation process.

That ensures that you get up and running in the shortest possible time and without costly (from a time and momentum perspective) mistakes in the process.

Program Content

The following areas are included in the Best Practice approach. This can be a pick-and-mix approach in that you can have Genroe help you with some parts and perform others yourself. In fact this is most often how clients purchase these services.

This may seem like a lot of work and, at first glance, not necessary however, after implementing Net Promoter for over eight years we know that if organisations miss one or more of these steps, long term the Net Promoter approach will not drive the level of value creation that is truly possible.



The Initiate Phase is all about getting senior management buy in and creating the company structures that you need to drive change. In this phase we help you to design the corporate governance structure that you will need. In a series of workshops we help your organization to design the process that is right for you. In it we help you to answer questions such as:


Customer Strategy and Context

Now we help you to turn your focus to your customers. When you set up your measurement and action process you must determine which customers you are contacting, when and why. Again we have designed and tested workshops that will help you to generate the answer to these key questions;


Listen and React

This is the step that most companies start with: data collection and reporting. However, if you do not have the basis for the design created in the first two steps then you will likely create a data collection process that needs to be reworked in the first few months, wasting time and sapping goodwill from staff.

Of course with the Net Promoter Score process part of the survey design process is very straightforward: the NPS question.

However, you will still need to look at survey design to gain insights into what is important for your customers.  Understanding what drives the Net Promoter Score is as important as the score itself. If you just collect the NPS and do not collect any supporting data to understand what drives it you are mostly wasting your time.

The data collection process is not trivial either.  If you are running a transactional NPS process then you will need to be able to collect, analyse and act on feedback data every day, day and day out.  What system will you use and how will you get data in and insights out?


Quick Wins

Now you need to show some quick wins to demonstrate some payback for all of the effort so far. Rather than trying for a big bang win that may be high risk or long term right up front, look for some quick wins that will get runs on the board right now.

We have find that critical quality management tools are vital to success in this process and so we have created a  Root Cause Analysis and Action Training process that trains your staff in how to identify and plan for change.


Big Bets

With the process validated, move on to larger opportunities. In truth by this point our clients are running on their own and we are only required to provide occasional advice.

Next Steps

Client Testimonials

Bernice McLeod

Every change that we want, or any idea that we have, we can talk to Genroe and they will make it happen or do something to make it happen to the same effect.

Peter Perla

If you are passionate about delivering a best in class customer experience then unreservedly, I recommend you partner with Genroe and CustomerGauge.

Michael McGough

I had a proposal which I needed to present to the CEO of our group, who without speaking with Adam or anyone at Genroe said, “How long did you guys talk this is super detailed, this is exactly what we need, go ahead”.

David Schekoske

Absolutely have loved working with Genroe & the CustomerGauge team. They have been very supportive, above and beyond compared to any other business I have ever worked with

Craig Scowen

[Genroe] have provided a sound platform for Wolters Kluwer to develop a world class customer experience program, the project is already delivering results and we fully expect this to continue into the future.

Sam Riley

They stay there, they understand the business and then we get the benefit of all of their experience and they are specialist.

Mark Burgess

The Genroe team helped us develop the strategy, systems and execution to go to market. Genroe are a very professional and supportive partner. The methods, systems and project management practices all work well to keep the project on-track.

Joanna Thomas

Within days of implementing CustomerGauge we began uncovering our areas of strength and opportunities to improve our services to customers.

John Moss

So, for me, it’s around the continued relationship and drive to improve our client loyalty, and just the sheer knowledge and experience in the Genroe team.

Jeff McLean

I know one of the Managing Directors, who is in his late 50s, said when we put CustomerGauge in his business: it’s the single most transformational thing he’s ever seen in his 30 years in leadership.

Angela Jones-Blayney

Reports produced by Genroe are of superior quality enabling the business to critically analyse its position to ensure decision making is sound and based on best practice data.

Michael Bray

Michael Bray

Genroe’s ability to be hands on with all areas of our business, guide each area of our business through the steps of introducing NPS into our BAU through outstanding communication, was their greatest strength.

Russell Evans

A combination of street smarts as well as just an academic understanding of what NPS is all about. Genroe are passionate about it.

Renee Farnham

Genroe, has added value to our business by truly seeking to understand our needs and providing us with tangible practical solutions – always!

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