The process of strategically managing a customer’s entire experience with a product or a company” :Schmitt, 2003
The process of strategically managing a customer’s entire experience with a product or a company to meet business goals”: Genroe, 2005
The process of strategically managing a customer’s entire experience with a product or a company” :Schmitt, 2003
The process of strategically managing a customer’s entire experience with a product or a company to meet business goals”: Genroe, 2005