How Advocacy Marketing Creates B2B Brand Ambassadors
What advocacy marketing is, how it benefits your business, and how to use different advocate marketing techniques.
What advocacy marketing is, how it benefits your business, and how to use different advocate marketing techniques.
SMS messaging continues to grow in popularity as a tool for businesses to talk to customers. Texting has unique benefits as a communication method that
In B2B, customer interactions are pivotal exchanges. A serious misunderstanding can fatally undermine a business relationship and the question is simple: are you making the
Self-service is rapidly emerging as the preferred option for most digital consumers. In a world where we can all access online shopping experiences in seconds,
Is your conversion rate where you want it to be? If not, you’re not the only one: most businesses have room to improve. According to
You already know that good lead lists are the key to successful sales. In the B2B world, finding, learning about, and contacting the best possible
Net Promoter and customer advocacy are intimately linked. While I don’t subscribe to the idea that NPS is a measure of voiced customer advocacy it
This week we have a guest post from Janine Scott. Janine is the Regional Manager for Customer Experience with Wolters Kluwer. As someone who works
Amy Scott sent me through her Christmas article and I liked it so much I asked her if I could publish it on the blog.
The only reason we collect customer feedback, including Net Promoter ® is to understand how we can improve the customer experience and lift profits. Often
Today we welcome a guest post by Sam Johnson. Sam is the Founder at Feedback Loop – An Australian Software Company that helps businesses get
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