The Blog

Social media isn't a B2C-only game — even though that's the default assumption in most boardrooms. LinkedIn dominates B2B for obvious reasons, Facebook earns its place for less obvious ones. Here's a working comparison of the main social media platforms for B2B marketing, with the profile types, posting specs, ad capabilities and use cases that decide which deserves your time.

B2B businesses often refuse to share knowledge in content marketing because they fear giving away the intellectual property. The fear is rarely borne out — most prospects who solve the problem themselves were never going to pay you, and the rest convert at higher rates. Here's a tour of the main content types (blogs, whitepapers, webinars and more) and where each fits in the buyer's journey.

When skeptical executives ask whether NPS actually moves revenue, vague assertions don't help. Here's a running collection of public case studies — B2B and B2C, with the hard numbers — for the next time you need proof in the room.

FAQ pages have been a website staple for thirty years — and they were always a compromise. Stale, contradictory, hard to scan, generic. Generative AI chat finally gives you a credible alternative. Here's why FAQs are now obsolete, and what to replace them with before they keep frustrating your customers.

Three minutes after your first NPS survey closes, somebody senior will be pounding the desk for a report. The question is what to put in it beyond the score. This on-demand webinar covers small-sample handling, why score-focus backfires, reducing score-begging, and the nine elements every NPS report should include.

Excel sits on every desktop and can do almost everything a stats package does — once you know which features to use. This one-hour on-demand webinar walks through the practical survey analysis workflow: designing the analysis plan, testing response rates, charting cleanly, testing significance, and finding the satisfaction drivers.