You're running transactional NPS, customer comments are pouring in, advocates are being identified — and you're doing nothing to turn them into sales. Day in, day out, customers are putting their hands up to recommend you, and you're not handing them the tools. Here are three concrete steps to convert advocates into revenue, starting now.
Most CRM reviews are robo-comparisons by people who've never opened the product. This is a HubSpot CRM review by someone who's used it daily for a year, through the major late-2018 pricing revamp. Here's the honest verdict — what's worth paying for, what the free tier actually delivers, and the gotchas you won't find in HubSpot's own marketing.
After 15 years of running customer feedback programs, we wanted to move past anecdote and see which attributes statistically predict success. So we surveyed 80 practitioners and ran the analysis. Here are the six drivers and seven key takeaways that came out — including the engagement and reporting moves that consistently separate the programs that stick from the ones that quietly stall.
94% of people say an online review has convinced them to avoid a business — and Google, Facebook and Yelp keep pushing review volume up. Your customer feedback program can quietly do the heavy lifting on both sides of that ledger. Here's how to use transactional surveys to suppress bad reviews and steer happy customers to leave good ones.
After 8+ years of NPS implementations across many industries — plus contributions from some of the best-known voices in the customer feedback community — here are 41 practical best-practice tips. They apply to NPS, Customer Effort Score or any voice-of-the-customer program. Skim for the ones you're not already doing.
B2B teams default to assuming social media is for B2C — cute cats, brunches, viral B2C campaigns. The money's in business though, and every major platform has a business mode. Here's the definitive guide to B2B social media: which platforms suit which industries (LinkedIn, Facebook, YouTube, Twitter, Instagram), how to set objectives, and why posting regularly without valuable content does worse than not posting at all.