Efficiency and Effectiveness are the two problems sales enablement solves.
Efficiency comes from automating and streamlining common sales tasks so sales staff spend more time with prospects and less time on administration.
Effectiveness is achieved by equipping all sales staff with the collateral and resources of the best sales person in your organisation and mean every salesperson sell more in the same amount of time.
If these issues are familiar, sales enablement can assist:
- The sales team spend too much time on administration; they need to spend more time selling
- We have good lead volumes but don’t manage them properly and our hot leads end up going cold
- We have good lead volumes but they don’t convert at the rate we would like or take way too long to convert
- The performance of our best and worst sales staff is vastly different