Free Report
Converting Customer Loyalty into Higher Profits

You're told all the time, "All you have to do is increase customer loyalty and that will drive more profit."

What they don't tell you is that just increasing loyalty will not always drive profit - it has to be the right kind of loyalty.

In this 30 page eBook, we discuss practical ways that you can leverage customer loyalty into greater per-customer revenue and lower per customer costs.

It is packed full of great ideas, case studies and practical suggestions that will help you to maximise the value you generate from your existing customers.

Below is the table of contents:.

• Introduction
• What is customer retention worth?
• Which customers to target?
  1. The Four Customer Stages
  2. The Three types of customer
  3. Customer Loyalty is not enough
• How much is a customer worth?
  1. Increasing customer Value
  2. Making changes in the key customer value variables
  3. How does loyalty drive higher profits?
• Word of Mouth and Referral Programs
  1. Word of mouth marketing
  2. Referral Program Steps
  3. Example Programs
• Up-sell and cross-sell
  1. Why would you bother to cross sell?
  2. What are the cross-sell pitfalls?
  3. What do you need to be successful at cross selling?
  4. Product Bundling - A great cross sell approach
  5. Increase Usage
• Lower Cost To Serve
  1. Improved Service Touch Point Management
  2. Aligning marketing spend to customer value
  3. The Marketing allowable calculation
• FAQs
  1. Should you focus first on retention or the items in this e-book?
  2. How do you calculate the uncaptured value?
  3. How long does it take to implement product bundling properly?
• Conclusion