A comprehensive introduction to this widely used customer feedback metric and how you can use it to drive improvements in your business.
In-depth guides covering:
- Statistical analysis
- survey Design
- Implementation
- Response rates
- and much more
The ultimate resource list for B2B companies looking to attract and manage sales leads.
Our Latest Posts
80% of Customer Loyalty is Driven by These 3 Service Attributes
We are sharing the three service attributes that consistently drive 80% (or more) of customer loyalty across a range of businesses.
Landing Page vs Homepage: Pro Tips for Success
The key differences between landing pages and homepages. Learn when to use each one to drive conversions and achieve your business goals.
LinkedIn vs Facebook: Which is Best for Business Marketing?
Covering the different B2B marketing social media Use Cases for Facebook and LinkedIn and which platform is best for each application.
How to Set Net Promoter Score® Targets For Your Staff and Company
In this post I provide a practical approach to setting Net Promoter targets for your organisation and staff.
The 5 Phases of Customer Feedback Failure
The phases of customer feedback program failure are similar for most organisations. Let’s track through what happens.
LinkedIn B2B Lead Generation Best Practices and Case Study
Breaking down the best way to create a scalable B2B lead generation process using LinkedIn. Includes two real case studies.