Competition Implementation

Implementation is where many customer data collection competition projects run into real difficulties.

Who is going to sort and process the entry forms, capture the data, process against your other data and pick the winners?

Genroe provides a range of services to make it easy to run competitions.

Project Management

Genroe assign a project manager to be your key contact for all our services. We can provide project management leadership for the whole project or be part of a team including your preferred creative agency, mail house and other suppliers.

Regulatory

A major part of every competition is getting the right permits. Permit requirements differ in each of the states of Australia and for every state that the competition is going to be run an application must be made to the relevant authority.

Genroe can manage the whole process on your behalf relieving you of the need to research and understand all of the relevant regulations.

Entry Types

Different competitions require different entry types. Genroe is able to process all the key media from mail to fax, telephone, e-mail and SMS.

Generally our customers don't even see the entries as they come back. Competition entries are received directly at our offices (via a locked bag for postal entries) where they are processed and the data provided back to the customer in electronic format.

Data Capture

Depending on your competition you may require more or less data captured from each entry. For market research style competitions the desire is to capture as much data as possible. Genroe can either use high speed scanning or human data entry operators to capture your data depending on the volume and type of data being captured.

Database Management

Genroe offer a range of general database management services. In a competition database management may be required at three stages in the process.

Firstly, when the campaign is being sent out, Genroe is able to wash, merge and purge, your customer data against a variety of in-house or third party databases.

Secondly, when processing the competition responses Genroe can merge your customer data with competition entries to provide a more complete picture of the entrant. For instance, with the use of a simple bar code on the entry form Genroe can match each entrant to your internal data sources and output a merged record.

Lastly, when providing output data, Genroe is able to apply advanced processing, filtering and formatting operations that allow us to output data that can be directly uploaded into your order processing, CRM or customer management system.

Prize fulfillment

When the entries have been received, Genroe can select winners, notify them and send out the prizes.

Example Scenario:

Welcome Pack
A company wanted to eliminate post purchase dissonance which was leading to some customers cancelling orders.

Method
A competition entry form was inserted into their "Welcome" kit. Competition questions focused on all the positive reasons to purchase the product.

Results
Decrease in order cancellation with the additional advantage that future upsell campaigns could be tailored based on the customer's response.